Opportunities for public speaking or being featured can boost your credibility and expand your network. However, not all offers are genuine. Recently, I received an invitation to contribute a chapter to a book on artificial intelligence. At first, the offer seemed legitimate. But as I dug deeper, red flags started appearing: When I questioned if […]
Why You Should Never Pay for Speaking or Being Featured Read More »
While my father relied on word-of-mouth referrals for decades, I have taken a more modern approach. From regularly posting photos and videos of my work to maintaining a strong Google presence, I’m leveraging every tool. “95% of my business comes from Google,” I often tell people, underscoring the importance of a robust online profile. As
More Than Just a Pipe Dream: The Growth Story of Plumbing Pros LLC in Easton, PA Read More »
Imagine stepping into the heart of one of the world’s most iconic brands—Nike’s global headquarters. For Ben Ehlert, known as Bouncy Ben on Instagram, a professional dunker with a vertical jump just inches away from the world record, that dream became a reality. A small-town athlete who once aspired to be a professional basketball player,
A Dunker’s Dream: From Small Town to Nike HQ – Success Isn’t Always a Straight Path Read More »
I clicked on one meal delivery service ad on Facebook. Then, almost immediately, I started seeing ads not just from that company but from competitors in the same category. Yes, Facebook is using your ad performance data to help your competitors. Try it yourself if you don’t believe me. The key is that you have
How Small Businesses Can Leverage Facebook’s Data Dynamics using Dollar a Day Read More »
Imagine walking through the halls of a legendary radio station, surrounded by memorabilia from rock legends like The Offspring, Lorde, Coldplay, and the Red-Hot Chili Peppers. I recently experienced this at KROQ in Los Angeles while visiting with my friend, Dan Ulin, from Elite Student Coach. KROQ, a commercial radio station that has shaped rock
I Practice What I Preach: Behind the Scenes at KROQ Studio Read More »
Union Church Charlotte has used ChurchCandy since day one. Brady Sticker helps them attract many Church Visitors every Sunday.
Brady Sticker Helped Union Church Charlotte Get More Visitors on Sundays Read More »
This morning the owner of a plumbing HVAC company asked me how much to build their website. $650 one-time is the short answer. But let’s break this down and see how most home service businesses screw this up badly. It’s no secret that a plumbing HVAC website is just a template that you can inject
What I’m about to say pisses off most people who do social media marketing or believe they do it for a living because they think every social channel is different. They think what you post on YouTube should be different from what you put on TikTok. Twitter should be text-based, while on Instagram, you need
Why ‘Social Media Marketers’ Get It Wrong: One Strategy for All Platforms Read More »
The “secret” to marketing for a home services business is not killer technical expertise in PPC, SEO, or whatever the tool companies and gurus are trying to confuse you with. Here is the secret…. Have solid teams that do great work, which generates happy customers. Then “marketing” is just amplifying the goodness already there. No
The Real Secret to Home Services Marketing: It’s Not About the Tools Read More »
I’m sitting here with my buddy Scott Richter at the Cosmo, Super Bowl weekend, with the Bellagio fountains glowing in the background. We’ve known each other for more than 24 years. Along the way, we’ve shared more than just professional milestones. I’ve had the honor of having meals with Scott and his son Michael, celebrating
How Scott Richter Became a Gambling Influencer with 200M Views Read More »