Dennis Yu


Dennis Yu and Marko Sipila with their finisher medals at Ironman 70.3 Coeur d’Alene
Marko and me at the Coeur d’Alene finish. We both crossed the line. The story behind the photograph.

Marko Sipila: make a customer conversation useful

Contractor marketing gets clearer when an operator explains a real customer problem. Marko and I have recorded those conversations on a phone, then turned them into videos, articles, and clips. Explore the working lessons and the friendship behind them.

At conferences, we’ve recorded interviews on a phone and carried those conversations through the Content Factory into videos, articles, and clips. Away from the conference room, Marko got me to the start line at Ironman 70.3 Coeur d’Alene. The photograph above is where that story ended.

Read my story about Marko · Visit Marko’s site · Follow his Content Factory process.

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