You may remember a couple of years ago when we were limited to having access to 25 ad accounts per user profile. Now we have several profiles that have up to 100 ad accounts each. That’s a few hundred accounts in total. If you’re a consultant or ad agency, should you just create new campaigns […]
Why I create new accounts for all of our Facebook ad clients Read More »
Daunting. An empty campaign screen with no ads. A writer staring at the blank sheet of paper. Ever feel the psychological weight of getting motivated to take the first step? Use whatever gets you to take action. My colleague, Dennis, told me his trick for getting in a workout when he didn’t feel like running.
A 3-minute fix to setting up a new Facebook ads account Read More »
The newsfeed placements (desktop and mobile) are tricky. It’s a “personal” space for Facebook users, so you wouldn’t want to burn out from a high frequency or push overtly promotional messaging. Save that for the dark posts to fans and the RHS placements. Above we have a newsfeed that is at a frequency of 6.5.
How to diagnose newsfeed burnout Read More »
Do I let it run for a certain number of days? Or perhaps wait until it gets a certain number of clicks and impressions? How do I know when to turn off an ad or create a similar ad? What’s the simple answer for those who are not math geeks? Simple Answer Let each ad
How do I tell if my Facebook ad is working or not? Read More »
Scott Rawcliffe is a fitness instructor who also coaches other fitness pros. His content is solid, posting a couple of times a day with a strong mix of photos, motivational quotes, and interesting tidbits. His reach was usually under 100 people (the number of people who see his posts) and he got only a handful
Silly! Facebook is like a garden, not a supermarket Read More »
For each ad, you can get a detailed breakdown of actions by type, separated into post-impression (24 hours), post-click (24 hours), and post-click (7 days). To get there, just click on the ad performance within the web-based ad manager, then “see full actions report.” Some of us are still accidentally basing our Cost Per Fan
Have you seen Facebook’s new action reporting for ads? Read More »
This is a guest blog post by Kathy Hipple of Noosphere Marketing Sada Shop increased its fan base by over 600% in just two months by launching a clever quiz and a fun contest and adding sponsored ads to amplify its fans’ response. Here’s how we did it: Devise an engaging contest or quiz idea to
603% Growth from Sponsored Stories- What One Small Biz Learned Read More »
I most certainly would! It seems that Facebook is in the reviews game with their questions about your favorite places and apps. Is Facebook the sleeper that will kill off Yelp and other review sites? If past history is any indicator, they are the king at amassing user-generated content.
Would you recommend this on Facebook? Read More »
There are 540 million directories printed in the United States each year. That’s 1.7 directories per person, assuming just over 300 million people living in the US. There is not one “yellow pages” company, so it’s many companies printing many books. The average yellow pages book weighs 3.62 pounds. Multiply that by the 540 million
Facts you probably didn’t know about the Yellow Pages Read More »
Not much more needs to be said about this. Gotta wonder how this ad was approved by Facebook. The guy is naked and she probably is, too. What do you think the advertiser was targeting– old guys who say “creeper” in their profile? This is worse than the “Date a Cougar” ads from a few
The WORST Facebook Ad ever! Read More »