Decide on a topic you absolutely, authoritatively want to DOMINATE.  Enough so that you can write 100 blog posts on that topic and interview 18 people who credibly have expertise in that particular niche.  

Blogs that get traffic— not random corporate or personal blogs– are the realm of EXPERTS who go so deep in an area that Google can’t help but index their terms.

Growing blog traffic isn’t about short-term SEO tricks, but having content so deep and consistent that there’s no question to a human or bot that you have the best posts, deserving of that top ranking in Google.

When you have those 18 people that you interview via video (perhaps as part of your “podcast”– people won’t say no to being on a podcast), chop these interviews into blog posts.  Embed those videos, too, which help you rank in video searches, too.

If you’re launching your blog, don’t give up after the first couple of posts– get to 100 posts deep on that topic, at least one post per day. Decide on a topic you absolutely, authoritatively want to DOMINATE.  Enough so that you can write 100 blog posts on that topic and interview 18 people who credibly have expertise in that particular niche.  

Blogs that get traffic– not random corporate or personal blogs– are the realm of EXPERTS who go so deep in an area that Google can’t help but index their terms.

Growing blog traffic isn’t about short-term SEO tricks, but having content so deep and consistent that there’s no question to a human or bot that you have the best posts, deserving of that top ranking in Google.

When you have those 18 people that you interview via video (perhaps as part of your “podcast”– people won’t say no to being on a podcast), chop these interviews into blog posts.  Embed those videos, too, which help you rank in video searches, too.

If you’re launching your blog, don’t give up after the first couple of posts– get to 100 posts deep on that topic, at least one post per day.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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