I’d think a better measure of quality would include a percentage of active fans multiplied by a spamminess index (governed by how many people unsubscribe and how many folks don’t contribute real comments). What has been your experience with Facebook’s Quality Score? Have you been able to beat Keith Wilcox’s 205.9? What’s the maximum score […]
Can you beat my 205.9 Facebook Post Quality Score? Read More »
If you’re squeamish, don’t read this– I warned you! Content Factory has two clients that deal with dying– one that sells discounted caskets, and one that provides free funeral advice (a servicemagic for funerals). Now to be an effective marketer, you have to really understand what your client does and get into the minds of
The shame! Even DEAD people get ripped off Read More »
This week I had the pleasure of being a guest speaker at Penn State’s GOMCHA class, taught by Jim Jansen and Daehee Park (who won last year’s contest)– thank you for the honor, guys! Daehee and Jim are coaching ten teams of five students, each team with a client that has $200 to spend on
Google Online Marketing Challenge 2009 Read More »
So says tweetvalue.com, which is one of many sites in the Twitter ecosystem. Yet I’d ask– how did it calculate the $286 and how do I go about redeeming that money? What’s my profile worth? As of March 22nd, I have 1,233 followers on Twitter and 188 updates. Perhaps a follower is worth about 20
My Twitter profile is worth $286- measuring influence on social networks Read More »
There was once a study where psychologists showed subjects a series of pictures, asking them to rate how attractive the people in the pictures were. Unknown to the subjects, they sometimes saw two of the same person– the difference being that one picture would be digitally manipulated to increase pupil dilation. The impact? The picture
The secret to being liked Read More »
The beauty of sites like Hotwire and Priceline is that you can get a discounted price provided you are flexible about times, locations, and brands. In general, we have had a great experience booking hotels and run most of our conference business through them. This one time, we booked a 4-star hotel in Santa Clara
Hotwire is hot air Read More »
One of our co-founders, Dean Mao, won another coding competition, this time with WeekendApps on the OpenSocial platform. He doesn’t like publicity, but I thought I’d mention this feat anyway. He won a pass to the Google IO conference, 1 million banner ad impressions, and some conversations from two private equity guys who want to
Dean Mao wins Google coding competition on OpenSocial/MySpace Read More »
If you have a tripod, which of the legs is most important? Of course, they are all equally important– if you take any one of them away, the item being supported collapses. The same is true in hiring. Do you want smart folks, trustworthy folks, or hard-working folks? How about hiring an absolute genius who
The three-legged stool: a bad hire horror story Read More »
Pubmatic released a report covering the massive drop– Q408 average CPMs are at 26 cents. Before folks claim economic peril, let’s consider a few other factors. The mix of inventory for ad networks has shifted dramatically to social, which has historically terrible CPMs. From a weighted average perspective, it’s hard to say exactly the impact,
Display ad prices drop 50% in Q4 Read More »
Yodle and Ambassador, both out of NYC, were featured in a Kelsey Group press release. Yodle was founded by a friend of a friend of mine and just raised $10MM. And ReachLocal’s $300MM valuation is insane. Funny that these guys, Orange Soda, Webvisible, LocalLaunch, Marchex, and other folks are getting into the local advertising game,
The Upcoming Bubble in Local Search Read More »