I have to admit– the restaurants, hotel suites, and first-class flights are nice. It’s even nicer to be able to tell folks about it, since you’re getting twice the benefit (enjoying plus telling). Is there anything wrong with wanting to enjoy the good life? Does that make me evil or greedy? Hey, you only live […]
Confessions of an Affiliate Marketer Read More »
If Facebook were to charge their 50 million uniques just $2 a month for membership, they would instantly become a billion dollar business. While you as a user might not like the idea of having to pay, given that you’ve invested so much time on the site and that your friends are there, would you
Facebook’s monetization strategy Read More »
Just off Baseline road and Highway 36 is Chautauqua Park– only a few minutes from downtown Boulder. I hiked it today, Christmas Day, going from the parking lot to the top of Flatiron 1 in about 80 minutes. There are 3 flatirons, the most spectacular being Flatiron 3 and the Royal Arch, which is about
Boulder Flatirons hike at Chautauqua Park Read More »
A recent study of top ad serving platforms shows that Google holds the first two spots, via their acquisition of DoubleClick and their own AdSense platform. Note that this study pools both display and text ads, plus that DoubleClick and AdSense are both significantly down year-over-year. Blitzlocal has it’s own social ad server technology, which
Google has 56% of the ad-serving market Read More »
The joke we had when I worked at American Airlines is that it’s amazing how much money someone will pay for a free ticket. They’ll even fly unnecessary segments at the end of the year just to keep their premium status or buy a significantly more expensive item for the miles. Enter Amazon.com’s Prime program.
I am a sucker for FREE shipping Read More »
But I am still going anyway. The terrorists seek to stop business and tourism from transpiring. Going to check out Mumbai, Bangalore, New Delhi, and Chandigarh. Will be back in Boulder on December 12th. But hey– we have SMX Sydney in April 2010, featuring Dennis Yu and Gillian Muessig presenting together on metrics and PPC!
India conferences canceled, but Dennis Yu attends anyway! Read More »
Twitter allows you to create your own background image for your profile, so rather than have it be your latest vacation photos or some random screensaver image, why not promote your local services! True, it’s just an image, so you can’t have hyperlinks. But at least you can show your phone number and reinforce your
Twitter skins for small business Read More »
The dirty secret of PPC is that for every one unit of effort you spend in gathering keywords, you’d probably need to spend 5x that effort in ad copy and 20x that effort in great landing pages. I have NEVER seen a client who only needs PPC, despite what they say. And it’s not about–
Did you know there is a web 2.0 conference in India? Our friend Vivek Bhargava, CEO of Communicate2, had kindly arranged for us to be there in Bangalore. Looking forward to seeing how Indian companies adapt and sharing what we do in the United States. Moreover, we’ll try to adapt the small business marketing concept
Content Factory invited to speak on a panel in India in 4 weeks Read More »