Dennis Yu

Author name: Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

Why You Must Own Your Marketing: The Key to Control, Cost Efficiency, and Long-Term Success

This morning the owner of a plumbing HVAC company asked me how much to build their website. $650 one-time is the short answer. But let’s break this down and see how most home service businesses screw this up badly. It’s no secret that a plumbing HVAC website is just a template that you can inject […]

Why You Must Own Your Marketing: The Key to Control, Cost Efficiency, and Long-Term Success Read More »

The Real Secret to Home Services Marketing: It’s Not About the Tools

The “secret” to marketing for a home services business is not killer technical expertise in PPC, SEO, or whatever the tool companies and gurus are trying to confuse you with. Here is the secret…. Have solid teams that do great work, which generates happy customers. Then “marketing” is just amplifying the goodness already there. No

The Real Secret to Home Services Marketing: It’s Not About the Tools Read More »

Steven McConnon Was Looking to Break into Silicon Valley and He Did

Ten years ago, I met Steven McConnon. Today, he’s realized his dream of breaking into Silicon Valley. Over the years, I’ve mentored Steven, watching him grow and overcome challenges. Steven worked hard and stayed committed to his goals. Now, he’s a Technical Project Manager/Solutions Architect at Facebook Reality Labs. Seeing Steven achieve his dream fills

Steven McConnon Was Looking to Break into Silicon Valley and He Did Read More »

How to Build High-Value Strategic Relationships at Any Age: Insights From Jack Wendt

At the annual Better Wealth Mastermind in Denver, Jack Wendt shared how he builds meaningful relationships, overcomes challenges, and helps others—introverts included—make valuable connections. As the founder of High Rise Influence and a partner at Tree Savages, Jack has developed a reputation for forming strategic relationships that open doors to new opportunities. How Jack Wendt

How to Build High-Value Strategic Relationships at Any Age: Insights From Jack Wendt Read More »

Google’s Lie Detector Test: Why Authenticity is the Only SEO Trick You Need

This data leak on the API came out that there are 14,000 variables that Google looks at to determine whether your local service business is Googleable and whether you’re lying in SEO.  As a result, all the “SEO experts” have gone nuts trying to deconstruct the clickstream data, saying things like “the overall domain matters,

Google’s Lie Detector Test: Why Authenticity is the Only SEO Trick You Need Read More »

Scroll to Top