How Scott Richter Became a Gambling Influencer and Hit a $1M Jackpot!
If you’re into gambling, Scott Richter is someone you’ll want to talk to. Scott and I have a long history, I’ve known him for 25 years. Since then, Scott Richter has transformed himself into a huge gambling influencer, able to bring whopping traffic to casinos and anyone who wants to reach gamblers. He runs a […]
Steven McConnon Was Looking to Break into Silicon Valley and He Did
Ten years ago, I met Steven McConnon. Today, he’s realized his dream of breaking into Silicon Valley. Over the years, I’ve mentored Steven, watching him grow and overcome challenges. Steven worked hard and stayed committed to his goals. Now, he’s a Technical Project Manager/Solutions Architect at Facebook Reality Labs. Seeing Steven achieve his dream fills […]
How We Drove $38 Million in Ticketmaster Revenue for the Golden State Warriors
I got a lot of hate because we ran ads for the Golden State Warriors for five and a half years. I had all these “friends” saying, “You know I’d love a ticket for my buddy and for my girlfriend,” and you might laugh, but many of us are guilty of cold-emailing and cold-calling like […]
World Gym Leveraging the Social Amplification Engine
We had World Gym as our client. They’re the original gym for bodybuilders like Frank Zane and Arnold Schwarzenegger, and they were running professionally shot corporate ads. Their ads weren’t working on TikTok. So I did a search on TikTok for World Gym and saw a bunch of regular people working out at World Gym. […]
How to Build High-Value Strategic Relationships at Any Age: Insights From Jack Wendt
Building meaningful strategic relationships is a powerful way to accelerate success, no matter your age. At the annual Better Wealth Mastermind in Denver, Jack Wendt shared his approach to building meaningful relationships, overcoming challenges, and how anyone—even introverts—can begin making valuable connections. How Jack Wendt Became the Strategic Relationship Guy for Caleb Guilliams Building strong […]
Google’s Lie Detector Test: Why Authenticity is the Only SEO Trick You Need
This data leak on the API came out that there are 14,000 variables that Google looks at to determine whether your local service business is Googleable and whether you’re lying in SEO. As a result, all the “SEO experts” have gone nuts trying to deconstruct the clickstream data, saying things like “the overall domain matters, […]
How Darryl Isaacs Earned $10 Million by Putting People First
I was with Darryl Isaacs, a famous personal injury lawyer in Kentucky, when he got a $10 million trucking accident case; it was 2:00 AM, and we were hanging out when he got a message on Facebook. It was from a mother whose one-year-old child had been killed by a truck. She was distraught. She didn’t […]
Alex Makowski Cold Emailed Me and I Had to Respond
So, I want to quickly run through a cold outreach strategy that you can use to target companies and get more qualified leads for your agency. This is something that we’ve used before and have seen great results with for our agency clients. For example, we’ve helped AirCool Marketing, which is a home improvement marketing agency, actually […]
The #1 Reason You’re Not Getting Views on Your Podcast and How to Fix It
I used to get super frustrated when I put out a killer podcast episode, but it didn’t get any views. So I tried getting fancy cameras and microphones, but it didn’t help. I tried hiring video editors of all types– short-form agencies, VAs, and consultants– did little. I thought maybe my guests weren’t high profile […]
The Complexity of Homelessness and Addiction
Mark Horvath, founder of Invisible People and Dennis Yu, shed light on the reality of those living on the fringes of society. Mark shares his view on the fentanyl crisis, the importance of harm reduction, and the need for supportive communities. A Double-Edged Sword Fentanyl has emerged as a lifeline for some and a danger […]