Doing One Thing Well is What Scales. You can always change your niche later.
It’s easier to serve 50 clients in the same industry, implementing the same package– than 50 random clients in 50 different industries.
Narrowing down to one industry can feel “limiting”–after all, if we offer everything to everyone, we can be bigger, right?
Being involved in many agencies, I can tell you the reality is that doing one thing well is what scales.
Don’t diversify until you have $20 million annual recurring revenue in ONE industry.
Besides the operational efficiencies of being able to do one thing really well for one type of client (SEO for law firms, for example), you also create the perception of excellence in that category.
After all, would you trust a doctor who says they can do 1,000 different types of surgeries or a doctor who has done 1,000 appendectomies?
A painful mistake that gives me grief and sleepless nights is working with people who don’t share the same values.
Your WHY is not just some fuzzy thing that motivational speakers say.
For example, I surround myself only with considerate people who want to help others.
I accidentally violated this rule this week and paid for it heavily.
You don’t have time to watch your back at every moment or argue with people who try to rationalize away poor performance— since they’re too lazy to level up.
Even if they’re super smart, don’t let these people into your circle.
People who have an abundance mindset won’t see their gain needing to come at your loss or be afraid of superstars joining the team.
Thus, share your values openly— not because you want to be famous but because you want to repel this cancer.
27 years ago, the CEO of American Airlines gave me this. This will stay with me forever, and I am sure with my mission to provide jobs to a million Pakistanis this will come in very handy for them.
It’s 1:26 am and I’ve just gotten through my email and messages– over 600 per day.
Now, to re-film a presentation I gave at CEO Lawyer Summit. Believe it or not, someone ran off with the camera equipment that had the recordings.
So, I won’t be done until about 3 am– but there are deadlines to hit, and the buck stops with me.
It may look like I live the “4-hour workweek” life– if you see only the highlights on social media.
People want overnight success.
The reality is that I’ve been at this for over 30 years. When I started, I ate off the dollar menu at Mcdonald’s to save money.
I stayed in fleabag motels because I couldn’t afford a nice conference hotel. I stuffed food in my pockets to eat later.
I borrowed money from friends to help me make payroll.
And I still don’t believe I’m “successful” as an internet, digital, or social media marketer.
Entrepreneurship looks easy until you factor in the unexpected problems that always come up.
Hidden Secrets behind Overnight Success
Secrets behind Overnight Success
Yesterday, I interviewed someone who made $87 million as an “overnight success”.
And by overnight success, we mean 8 years of credit card debt up to his eyeballs, which he paid off just last month.
Don’t be discouraged if you haven’t “made it” with overnight success as quickly as some of the people you see on the internet.
They either aren’t telling you the whole story, or you might not realize it’s taken them 10 years to get to that point.
We are all so unique that it’s important to take notes on what we need and want.
It’s also important to remember some of those people who “made it” bought their following, PR, verifications, etc.
Never compare yourself to others getting overnight success, especially on social media, where so much of it is artificial.
So many people get discouraged and quit so early. Get good at one thing and stop it with shiny object syndrome.
You might be thinking, at what point do you consider someone “made it”? 1M per year, 10M, 100M? Being fulfilled with what they do?
It depends on the person but rarely is it monetary.
This year one of my friends marks his 16th year working. I couldn’t tell you how many years were 80-hour workweeks to get to the 5 or 6-Figure workweeks.
If you’re not willing or able to work for what you want, then entrepreneurship isn’t for you.
The vision is larger and much more desirable than the work it takes to get there.
Also, one of my friends used to stay up 24hrs every Sunday to blast 20,000 email addresses because they couldn’t afford the few hundred dollars for a legit mailing system.
“Persistence is key. Read the success stories but let them inspire you rather than define you“
Keep going. Keep trying. Remember you are doing this so you can serve the people you need to serve. You might consider closing your doors many times over the years.
The best tip for struggling entrepreneurs is to think about the consequences of stopping.
People want overnight success, but what would life look like if you shut down the business and got a job?
Would you be ok?
Could you rebuild the business on the side of the job?
It’s about understanding opportunity cost. Not everybody is meant to be an entrepreneur, and that’s ok.
But many hold themselves back unnecessarily. Sometimes you lose money and lose sleep to handle that emergency, even if out of scope.
The best tip is to understand that this is your journey. Stop comparing with others, just like Tony Robbins says
“Energy flows where attention goes”
People will remember you for your character, generosity, and integrity in the long run on this long journey of entrepreneurship, as you exemplify.
So, even if someone is struggling as an entrepreneur, I’d say just trust that the goodwill and relationships you have planted and nurtured by doing the “right” thing will come to fruition one day, and you will receive many times over what you’ve given.
This too shall pass, but the relationships will last.
Here is some wise advice;
Doing the right thing always pays off eventually– call it “karma”, the law of reciprocity, or whatever.
The good guys win in the end.
The best tip I have – only two things will keep you from achieving success
If you quit trying to be successful and give up on your dream
You die before you become successful
The first one you control, and if you quit, you’ll never know how close you were to being successful.
The second one won’t matter because you won’t know you failed.
You need to focus. Sometimes you’re the windshield, sometimes you’re the bug.
Most days, I’m doing what I choose…even though it might feel like hell at that moment. You’ve got to be able to play the long game. It’s not for everybody, but it is for anyone that wants it.
Overnight successes average 10-20 years.
My advice is to know what you want. Aspiring to achieve that. Others shouldn’t have to be your driver. If you have a strong vision of what you want and the why behind it, you will have the motivation and perseverance to overcome challenges. One of my old time partners Slotogate is a perfect example for this, as it is a site for those who love playing diverse games as there are different themes, top providers, the best payment methods like https://slotogate.com/deposits-method/paypal/ and all of this for you to have the most exciting experience while playing!
If you’re reading this, perhaps this message was meant for you — to give you that little bit of encouragement you need.
I’d love to hear your best tip for struggling entrepreneurs on the journey upward to overnight success.
Want to know how lawyers maintain work-life balance and what it’s like to hang around the most successful lawyers on the planet?
Remarkably similar to high-performance individuals in other walks of life.
On the surface, these lawyers are expert litigators who have sophisticated techniques to win against the insurance companies, whether through settlement or going to a jury trial.
But underneath, you see humans who have learned how to systematize their businesses— to be CEOs that don’t file claims, talk to clients, write checks, or go to court unless they have to.
They are stewards of people— since, ultimately, it’s a people game.
Mike Morse did $160 million this year in creating a “fireproof” law firm. And he has applied principles to give him time freedom, so he never misses his kids’ games or things in life we want to savor.
Jesse Itzler sold his private jet company for billions to Warren Buffett and is married to the billionaire founder of Spanx. And he plans his entire year out in advance— blocking out time for adventure, new experiences, and date night.
Put in the big rocks first, or else the pebbles and sand fill up your jar— leaving no room for the big rocks later.
I witnessed tender moments with Ali Awad, his wife, his brother, and his father— a close-knit family that spends time together. And I felt welcomed, like part of the family.
This struck me more than the powerful opening keynote Ali gave on how he scaled his law firm to 8 figures via social media. I admire the CEO Lawyer more for how he treats people than for his ability to convince billionaires to speak on his stage.
No matter what you do, you’re in the people business, so these same principles apply.
I’m also grateful for Mark Lack, who taught our private group at the same time I was on stage, which happened to be during our weekly Office Hours call.
Mark shared his techniques on how to partner with ultra-successful people— and I noticed how Mark and Ali have a huge overlap in their circle of friends.
And that’s not a coincidence, since many of the attendees I met, even though I’ve never met them before— feel like long-time friends because we have so many friends in common.
I wasn’t expecting to do any deals- my focus was teaching the dollar-a-day strategy so well that even the not-so-young adults would be comfortable making one-minute selfie videos and boosting them on TikTok and Facebook.
I gave away all our training for free, as this felt like the right place— so these CEO lawyers could build a Content Factory using our processes and hire VAs for $5 an hour to edit videos.
And doing so yielded some new partnerships, where some ads and analytics support from us (not as a traditional agency) will create massive growth for these firms while advancing our cause to create a million jobs to implement these techniques.
There is always another level up that you haven’t seen if you are willing to humble yourself— and these folks have such an abundance mindset that they openly share and decisively take action.
If you haven’t been to a high-end event like this, you don’t know what you’re missing.
