If you’re migrating websites, see this super helpful checklist from Tim Ash of SiteTuners. Most people make bone-headed mistakes when it comes to 301 redirects at the URL and domain level, damaging their SEO. We see a lot of overconfident engineers make these mistakes– even when we show them why.
Not sure how he’s able to pay rent due at the end of the month, pay his bills, or care for his kids. Other restaurants and retail workers are losing their jobs– and it’s not their fault. My heart breaks. Same for workers everywhere– even entrepreneurs and agencies– as Corona rips through the economy. Loss
My friend, Ali, told me he got laid off today Read More »
But should you advertise during a recession? Ad agencies, consultants, and the network say YES, but is that self-interest or truly a case of getting ahead when your competition has stopped advertising? The cost of Facebook traffic is down 30% since more people are stuck at home and most advertisers have stopped campaigns. But from
NEWS FLASH: Cost of Facebook ads down by 35%! Read More »
My friend Javier is a consultant struggling to find work since he was in the heavily impacted restaurant industry. This is the advice I gave him, which applies to all consultants and agencies who need to generate income ASAP. // Perhaps you could make all your training free and drive leads via discounted packages? Then
Advice for those struggling to find work Read More »
Stop playing tricks and listen to exactly what Google says its algorithm is looking for: What webmasters should know about Google’s core updates
Want to rank better on Google? Read More »
It hasn’t been a big deal until now– thank you Welton Hong for the heads-up. https://www.facebook.com/welton.hong/videos/10157217984453661/UzpfSTE4ODExNjI5OjEwMTAyNTI4OTM5NDcyMDA5/
Most of us don’t have favicons for our websites Read More »
I’ve been learning an incredibly painful lesson, which has cost me years of my life and drained my soul. Don’t accept any less than 100%. Would you board a jet that had a 99% no-crash rating? Or a friend that was incredible 99% of the time, but ripped you off blind 1% of the time?
Don’t accept any less than 100% Read More »
If I was starting a digital or social media agency, these are the tips I wish I had known— they would have saved me years of headache.
What I wish I’d known. Read More »
I got this email from Facebook wanting to schedule a call, showing that Facebook is trying to improve. Then, two of the biggest personal brands on Facebook (you would know their names) also reached out to me for help because their accounts were disapproved with no reason and no warning. They’ve spent millions in the
One of our clients (a hotel chain) asked if they should run untargeted ads (the entire United States) to let the Facebook algo figure things out or run against smaller audiences first. Here’s what I advised: Yes, you want to let Facebook do the “heavy lifting” for you.If the objective is conversion, you want to