Dennis Yu

Question for you guys

Personal Growth, COVID-19, Health /

These past few months have been wild! If you had asked me on March 1st how I would cope with being on lockdown, I would have laughed in your face. And yet, here we are. We’ve had some time to process, reflect, and hopefully begin emerging on the other side of this crisis, so I thought I’d crowdsource our new collective knowledge. The response was overwhelming! I’ve posted the most creative and thoughtful replies here. Please add to the list! Hit me up in the comments. How do you not get stressed out being on lockdown? I think the answer here is that there is no one answer. If it feels good, and it doesn’t hurt anyone else, then embrace it. We’ll get through this, #TogetherApart . I want to read your comments! What are you doing to get through this crazy time?

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I’m exhausted

Business, COVID-19, learning /

I’ve been up past 4 am each day this past week, responding to people who really need help. They lost their job, their business is shut down, they need money right now for rent, and they have kids to feed. How many local businesses around you are struggling? Want to help your local restaurant, chiropractor, real estate agent, or other business let people know they are still open– serving food curbside and handling customers via digital? This Coronavirus pandemic is not going away in 27 days– there is no going back to “normal”. We face a permanent shift to learning how to connect digitally, to market digitally, and to learn digitally– do you agree? My buddy, Brendan King, created the Conquer Local program to help train digital agencies to serve local businesses. He’s footing the bill, since he’s a successful business owner doing his part in this crisis– so it’s totally free to you, even if you have no experience. I’m honored to be one of the instructors in the program, which includes live weekly training calls for us to perform exercises together to start your digital marketing agency. We will not only help you get everything going but give you clients, too, once you’re qualified to serve them. While people are quarantined at home, instead of watching more Netflix, they should be taking advantage of the time to learn Facebook ads, how to rank on local search results, how to get more reviews, how to generate more revenue from their existing customer base, how to create one-minute videos, and so forth. If you want to join this free program, I’d be honored to teach you– link in the comments below. If you are a world-class digital or local marketer and want to help out by training and mentoring these new agency owners, let me know. If you’re a local business and you want help during this time, you could go through these same exercises yourself– link in comments below. We need to create more jobs and help local businesses right now, do you agree?

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A lot of you have been reaching out for training, support, and jobs.

advice, COVID-19 /

The Course Catalog shows the price of the course. You don’t have to pay. Tell us which course you want and our team will unlock it for you, free. Yes, we are hiring– but instead of sending your resume, show you’re qualified by earning the badge at the end of the course and having completed the exercises. We hire from that pool. The same is true for agencies– we will match you with clients who want implementation help. After looking at the courses, they may wish to get help, instead of doing it themselves. Instead of messaging me privately for your support question, please use our Facebook group– so that we can learn together. Odds are, someone else has asked your question already. We’re migrating to a new website and learning management system, so the old stuff isn’t working quite right. Be patient and we’ll give all of you logins to watch videos, run reports, etc… I’m happy to be on your podcast– let me know your topic, your process, and your audience. Send it to dennis@blitzmetrics.com. Yes, you can hire me or hire our team for consulting, ad tuning, etc. The courses are free, but the services are not. There are so many good people who need help with getting more clients and more customers– let’s bring everyone together!

A lot of you have been reaching out for training, support, and jobs. Read More »

I booked a dozen flights on Southwest Airlines, all over the country.

COVID-19 /

But before you call me crazy, let me explain… Flights right now are super cheap AND the airlines let you change them with no penalty. So think of this like a pre-paid discount voucher you can use later. Make sure you don’t book flights that are in transit at the same time, since airline systems will auto-cancel those. Book only one-way flights, not round trips, so you have flexibility. If you touch a round-trip, it changes the entire reservation. If you do want to go round-trip, do two one-way. Make sure you track these flights so they don’t expire on you. Southwest and other airlines changed their policy to where you forfeit funds– used to be that you got the money back in your account. If you book with points on Southwest, your points go back automatically if you happen to miss the flight. Right now, choose the cheapest flights (even if at weird times or long connections), since you’ll be able to change them later. Hope that saves you some money– plus helps the airlines out with a little cash when they’re hurting! By the way, I don’t think the US airlines will go through true bankruptcy (Chapter 13 instead of Chapter 7), so I believe our funds are safe. What do you think?

I booked a dozen flights on Southwest Airlines, all over the country. Read More »

If you’re a local business, your Google listing is probably confusing people on whether you’re open or not.

COVID-19, Google /

My friend Welton Hong shows you how to clear that warning in under 60 seconds, so your customers know you’re still open for business (even if limited hours) or that you can still call them. https://www.facebook.com/welton.hong/videos/10157532901703661/UzpfSTE4ODExNjI5OjEwMTAyNjU3MjgxMDg5Mzc5/

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Talking about “going viral” right now is a tone-deaf move.

COVID-19, Stand Up for the Little Guy /

Same for exploiting and exacerbating shortages, like that guy who has 20,000 bottles of hand sanitizer, he was selling at $20 a bottle. I’m not worried about getting Covid-19– probably a good chance I have it from all my travel. And if I come down with it, my friend who owns a chain of emergency clinics told me that I’d have flu symptoms for a week or two, worst case. Time to stay away from crowds, not for your sake, but so that you don’t infect others who are elderly or have compromised immune systems. With 10 conferences I was going to speak at canceled, the next two months are about ramping up online course creation in our studio. Want to grow your digital agency, hire virtual teams, teach what you know, publish that book you’ve always wanted, or build your personal brand? Who wants to go live with me?

Talking about “going viral” right now is a tone-deaf move. Read More »

$68 for a jug of bleach at Walmart?

COVID-19, Stand Up for the Little Guy /

That’s ripping off desperate people– and it makes me mad. // At the end of this post, I’ll tell you what really pisses me off. But first– two minutes ago, a company with a stockpile of overpriced hand sanitizer messaged me, too. I get that it’s “just capitalism”, but now is not the time to take advantage of kicking people while they’re down. Many friends of mine work in restaurants, retail, and professional services– which require physically seeing customers. But with the quarantines and people being afraid to meet, they are effectively unemployed. 70% of Americans are living paycheck to paycheck– meaning that most of us can’t afford to pay rent at the end of this month. Now is a great time to start a business, build your personal brand, learn how to do client consultations online, connect with customers, and teach what you know. When the economy comes back after 4-6 months, it always does– it will be stronger than ever. So anyone who is in digital marketing should drop the price of their $2,000 courses to free for the next 30 days– even though they can profit from selling their version of overpriced hand sanitizer. Ryan Deiss, CEO of DigitalMarketer made such a generous announcement this morning. And I’m inspired to do the same. If you are wanting to start your digital marketing agency… Or as a local service business want to use this time to strengthen your marketing… Or you just want to become a pro at Facebook ads… Send an email to operations@yourcontentfactory.com with LOVE IS KIND as the subject line– and tell me what your goal is.

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My friend, Ali, told me he got laid off today

advice, COVID-19 /

Not sure how he’s able to pay rent due at the end of the month, pay his bills, or care for his kids. Other restaurants and retail workers are losing their jobs– and it’s not their fault. My heart breaks. Same for workers everywhere– even entrepreneurs and agencies– as Corona rips through the economy. Loss of jobs leads to loss of spend, which amplifies the vicious cycle of job loss and less spending. Many folks being cooped up inside are inspired to learn how to do digital marketing or even start their own digital marketing agencies– to use the time wisely. So for the next 28 days, we’re providing ALL our training completely free to anyone who wants it. They only have to send a message to operations@yourcontentfactory.com with LOVE IS KIND as the subject line, plus what their goal is. Also, we are hiring like crazy, since there are a lot of good people who are willing to work but are stuck in unfortunate circumstances. If you want to either grow your business or become a digital marketer, we will help you get there. How? By training up both the demand and supply sides, we can introduce people to each other– to create good jobs for everyone.

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