Many of you know that Logan Young left us to go work for a client, Tuft & Needle. This move would have destroyed our company since we built Content Factory around him– the speaking, training, and major relationships. Whether or not you agree with the ethics of that, you should already have a plan in place […]
What to do when a co-founder leaves you Read More »
I just found out that my co-founder, who already stole a client from us, is now trying to steal another one of our top clients. But rather than get mad or try to enforce the non-compete, I view this as an opportunity to make sure we are on our toes, delivering amazing value. After all,
Take care of your people to avoid a situation like this Read More »
Want a pro tip on how to tell if someone is going to be a go-getter, whether a student qualifying to be a specialist or a business qualifying to be a client? Response time is key. When there’s something simple to do– to forward a thread, perform a task that actually does only take a
How to tell if they’re serious or not Read More »
I was terrified the first time I spoke at a conference It was in front of 2,000 people as a keynote address, representing American Airlines, discussing the future of CRM. Standing backstage, my adrenaline was pumping. I couldn’t remember what I was going to say. You know the feeling when you’re in a panic and
What I’ve learned after giving over 730 professional speeches Read More »
Who doesn’t like the surprise gift in their mailbox? One of our favorite things to do after meeting with friends and business partners is to choose something relevant to our conversation and find something on Amazon Prime. They usually reciprocate, especially if they’re social media people. Yes, I’m looking at you, Heather Dopson, Jason Miller,
A clever way to impress friends for $10 and 60 seconds of your time via Amazon Prime Read More »
A couple of days ago, this random guy called my personal cell phone to pitch his services on how he would help me become known as a marketing expert. Do you get such calls, too? He didn’t have a Facebook page himself. And when I asked him if he knew what we did, he didn’t
So you’re a social media consultant trying to generate leads on Facebook? Read More »