Dennis Yu

Conferences

How to instantly recognize the experts from the amateurs

Know how to instantly tell an expert from an amateur? The expert spends 90% of their time practicing the fundamentals and only 10% of their time doing “pro” stuff. The amateur spends 90% of their time trying to do the “pro” stuff while ignoring the fundamentals. The amateur marketer chases tricks and hacks. The amateur …

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What I’ve learned after giving over 730 professional speeches

I was terrified the first time I spoke at a conference It was in front of 2,000 people as a keynote address, representing American Airlines, discussing the future of CRM. Standing backstage, my adrenaline was pumping. I couldn’t remember what I was going to say. You know the feeling when you’re in a panic and …

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Don’t do this if you want to speak at a conference

Putting on conferences is increasingly harder, so organizers are resorting to trading speaking slots for sponsorship dollars. The result is that most conferences devolve into pitchfests, where vendors shamelessly sell, like above. Here is one example of where they reached out and I replied asking for more information: So my assistants reached out 7 times …

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10 Facebook Marketing Tips From 10 Musicians

We recently spoke at the SongRise Music Conference in Peace River, Alberta. It’s an annual conference/workshop for people in the music industry. I invited attendees to share the following: “What is the one tip you want to share with other artists that you learned at the SongRise Conference this weekend?” The responses were amazing: Karen …

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