When I opened my laptop this morning and saw this comment, I got pink. Your marketing should be what others say about you like HubSpot is sharing the Dollar a Day Strategy. Everyone should know Dollar-a-Day Facebook Ad Strategy. So, stop blowing your own horn. Almost everyone gets this wrong. Reframe your view of “marketing” […]
Marketing Is What People Say About You Read More »
It’s 1:26 am and I’ve just gotten through my email and messages– over 600 per day. Now, to re-film a presentation I gave at CEO Lawyer Summit. Believe it or not, someone ran off with the camera equipment that had the recordings. So, I won’t be done until about 3 am– but there are deadlines
The Myth of Overnight Success Read More »
What do you think if I say, “Every Facebook ads consultant out there is now suddenly a TikTok ads expert?” People usually watch for the flood of courses with the “secret” formula to massive viral success and $1 leads. ByteDance, the parent company of TikTok, reached out to me last year, asking for help in
TikTok Ads – 16 Useful Tips Read More »
Pros know why people buy. They focus on the benefits, not the features. If pros focus on benefits, then elites focus on the advantage of the benefits– the transformation. Among folks that sell coaching and info products, the number of courses and those details is not as significant as helping people see the result. To
Buy Products for their Benefits not Features Read More »
Building an empire over social media seems different and challenging. However, there are some hidden secrets behind social media which few people can get. Every individual who wants to build a social network for their personal brand is working hard to fit into the system. Making content is more straightforward than uploading, coordinating, posting, and
4 Hidden Secrets Behind Incredible Content Read More »
Want to see what is possible in 8 minutes flat? 8 nearly perfect one-minute videos by Gavin Lira, where he answers common questions effortlessly related to his new book “You’re Just One Connection Away”. Notice his technique in how he acknowledges the question, immediately answers it, and then invites people to check out his book.
Make Perfect One-Minute Video effortlessly Read More »
The lower your price, the lower quality of clients you attract. Since the less you charge, the more they expect. If a world-class surgeon you were seeing offered you a coupon code for 50% off if you bought surgery by Friday, what would you think? Albertsons might have your favorite cookies on sale, but if
Double your price and watch client satisfaction soar! Read More »
Do you want to know a dirty little secret about social media agencies? They mindlessly create and distribute content– X posts per week on Instagram, Facebook, Google Business Profile, and now TikTok. You’re just “one surgery away” from death. Are you interested in the “secret” that the voodoo doctors are peddling? Could you imagine a
Digital Plumbing for Better ROI Read More »
This PPC manager at GoBeRewarded lashed out at a former client. The client was mad at having spent $12,500 with this agency, getting no sales, and being locked into a 12-month contract. So he left this review: But what he doesn’t know is that’s against the Google Terms of Service to leave a fake review.