And I had another appointment starting in 10 minutes. So instead of sitting down to write a bunch of words, I grabbed my buddy, Mark Wagner, and we recorded this video in only 8 minutes. We didn’t spend any time trying to get the lighting or sound right, spend hours rehearsing what to say (even though […]
I hope you find it useful.
Here’s how we make whiteboard videos Read More »
That your VIDEO is your funnel, not that videos are part of your funnel. And how to stack relevancy via sequenced, interactive journeys that shorten your conversion path by 500%. If you can get your head around the pre-requisite understanding of how Quality/Relevance Score is calculated for search and social engines, the reward for you
My hope in this video is to COMPLETELY reframe how you think about marketing. Read More »
They structure campaign objectives into 3 stages of the funnel– Awareness, Consideration, and Conversion. And within these stages, they have objectives like awareness, lead generation, video views, and website visits. Facebook has the same ones, but it’s not Facebook. Google has the same ones, but it’s not Google. Twitter has the same ones, but it’s
I bet you can’t guess what network this is from without peeking at the top of the image… Read More »
This is how you shoot one-minute videos for professional sellers- real estate agents, mortgage brokers, insurance salesmen, attorneys, etc… We like to shoot outdoors, as opposed to the “prison lineup” of a white wall directly behind you with dim incandescent lighting. Shoot continuously with the subject being interviewed by a colleague, not looking at the
68,774 people saw this post and 28,590 engaged. It’s not the 50% engagement rate that struck me– it’s that I was able to reach 68,774 people with a couple of clicks. Imagine a Super Bowl-sized stadium full of 67,774 people you reached for $197.90. That’s 68,774 sets of eyeballs, each one on their phone, looking
Be a Better Marketer Read More »
The posts that work best on Facebook and LinkedIn are where you tell a story that honors someone else. These posts also build your personal brand and drive inbound leads for your business. When you mentor others, you create opportunities for you to lift them up and for them to honor you. Thus, the future
From my buddy, Mark Lack, to help you sell better! We all know how important sales are. Without sales, your business doesn’t grow, and without growth, your business dies.No matter what industry you’re in, you must account for sales and business development within your organization. Regardless of whether you have a large team or are an
Increase your sales! Read More »
On Facebook, it’s 10 seconds– with 6 seconds being the average. Not apples-to-apples because:* Our YouTube channel is long-form content that is as long as 2 hours, but mostly 1 minute, 5 minutes, and 30 minutes.* We are boosting on Facebook, but not on YouTube.* Our 893 YouTube videos are mostly unlisted– so it’s internal
Our average watch time on YouTube is nearly 5 minutes. Read More »
If I have 30,000 video views that generated 30,000 minutes viewed, what’s my average watch time? If you said one minute, you’re wrong. The answer is 20 seconds, as you can clearly see.