Jan Koch and I chat about Dollar a Day and the power of checklists
Seven years ago, can you believe it?! I sat down with my buddy Jan Koch, of Virtual Summit Mastery, during the WordPress summit. We chatted about a lot of things, but we spent a lot of time on how to leverage Dollar A Day and the power of checklists. The transcript is copied below, but […]
I’ve been spending $2 a day boosting posts on Facebook
How do you think it performed? Some people might say that $135 to generate just one click was a big waste of money. Others might note that I reached 14,000 people works out to a $9 CPM– $9 to reach 1,000 people, which is about average on Facebook, boosted post or not. And still, some […]
600 likes for one dollar
The $ 1-a-day strategy works stronger than ever. The harder the algorithm is penalizing losers, the harder it’s rewarding winners at the same time. So increasingly, you’ll see two camps emerge… 1) People who see ads costs go, complain, and get forced out of the game. 2) People who see massive engagement that leads to […]
The dollar-a-day strategy works on Twitter, too, you know.
This pinned tweet got half a million impressions, 80% of which were paid. Of the 50,000 interactions, 98% were paid, but only an admin would be able to spot this. Whatever works on Facebook, replicate on Twitter with the same content and targeting combos. Boost for a dollar a day, except you must be extra […]
Here are the stats on a LinkedIn post I made a while ago.
If you’re going after an engagement, you might be disappointed in getting only 10 likes. But if your goal is impact, which it should be, notice the 522 views, which is probably about 430 in reach. Most people, including you and me, don’t publicly comment on posts. But many people come up to me at […]
The Scrappy Entrepreneur’s Video Studio for under $1,000
I’m a busy entrepreneur who doesn’t want to mess with expensive, complex video equipment. I’m here to make money for our company and our clients, not make the next Star Wars trilogy. Over the last 5 years, I’ve tried dozens of cameras, lights, and gadgets at various price ranges. And as you can probably guess, […]
How to complain and get your way effortlessly
Hotwire make a mistake in my reservation. Hey, service failures happen and customer service managers have attitude. But this post is not about that– it’s about how to get your way without the stress of going round and round. Here’s what happened, if you’re interested. What matters is when you need to influence a few […]