And I’ve been saying that custom audiences are the most amazing thing about Facebook. We can use them to rekindle customer relationships, help us convert new customers, drive engagement with the right audience segments, and make our email performance stronger. Did you get one, too?
$50 in your pocket from Facebook is great news! Read More »
Are you excited about the new unified interest targeting in Facebook ads? We can now target people who are currently traveling. How does Facebook know? They look at your activity by check-ins and current location, which includes mobile. What’s awesomely scary is how Facebook has been tying together what’s in your profile (precise interests) with your offline
3,815,7771 travelers can’t be wrong! The best targeting platform in the world Read More »
The lowly RHS (Right Hand Side) ads, relegated to equally lowly CTRs, are revamped. It uses the same aspect ratio as newsfeed ads, so you can reuse your creatives. Should Facebook marketers rejoice? If you’re bidding on oCPM, then probably not, since Facebook will already balance placement selection for you. The net effect is a
New RHS ads on Facebook increase CTR 300% Read More »
Did you see this today? It’s in the ads manager. You used to have just workplace targeting. But now it’s expanded into 4 categories with subcategories. Look at office type, for example. If you’re selling enterprise software, like Marketo, you’d want to choose “corporation”. But if you’re selling marketing automation software to small businesses, you’d
Facebook on mobile is fantastic– it’s about half of their traffic. But you don’t need to build a mobile app to get mobile traffic. Your page’s newsfeed is already designed to work on mobile. And your ads should work on mobile. No touch is needed from you. If you do mobile anything, just make sure
This was our favorite ad type, especially for the busy marketer that doesn’t have time to set up ads against every single post. So now the world of Facebook advertising becomes just a little bit harder. No more set it and forget it. The good news is that you won’t have to deal with mass
Sadness… No more “always on” Facebook ads Read More »
Yes, it is. But only on super-targeted audiences. If you are targeting customers who have already bought from you, such as in these email custom audiences, then you’re shooting fish in a barrel. Most folks are lucky to get a 1% CTR on Facebook. But 20-40% is common with custom audiences (your emails loaded to
100% CTR– is it real? Read More »
Google PPC pros have long-awaited this. First off, relax! You don’t need to do anything with your existing campaigns. Each of your ads lives in their own ad set (or ad group, as most people call them). Budgeting and end dates are at the ad group level. So now you don’t need to create one
Facebook’s ad groups/sets– how to best use them Read More »
That works out to a $240 CPM, which, if true, would be double what we’d pay on LinkedIn. Good news below… However, that’s not what will actually happen, since Facebook’s estimator for boosted posts is not accurate when you add additional budget to a post that has already been boosted. You can expect the true
$88 to reach 360 people? Read More »
It’s the trendy topic to either bash on Facebook for declining reach or to pretend to “crack the code” on the newsfeed. They’re often dressed in pseudo-math, like the pretend science of rapid weight loss supplements and get-rich-quick schemes. They neglect the realities of good nutrition, exercise, and sleep. People want shortcuts. But having a
Will the real Facebook newsfeed algorithm please stand up? Read More »