IF your expectations are to drive engagement, not immediate conversions. IF it’s part of a strategy that includes all 3 parts of the funnel. IF you select particular interests, as opposed to the default of fans and friends of fans. IF you have a product or service that is shareable for which you have reviewed […]
I stand corrected: BOOST works if… Read More »
Since Partner Category data (available as targeting in Power Editor only) is based on offline data, you can expect the impact to be offline, as well. If you’re new to Facebook ads, Partner Category data comes from three data providers that match credit card, shopping, motor vehicle registration, and other such sources against Facebook users.
When to use and NOT use Partner Categories in one slide Read More »
Nine ad types on Facebook, that is. Used to be 29 last summer and cut down to just 15 in January. A definitive guide by Dennis Yu on how to use these 15 ad types is here on SocialFresh. But now that sponsored stories as standalone ad units are getting cut on April 9th, 2014,
And then there were nine… Read More »
Here’s the post: You can read it here for tips on how to give a killer presentation and how to network at conferences. And then we got this disapproval: It’s easy to mock Facebook when they get it wrong. Maybe their algorithm detected two people in the photo and words that dating sites use. Or
Whoops, Facebook thinks we’re a dating site! Read More »
People have been crowing about how Facebook newsfeed ads get insane CTR and larger placement. But if you’re a performance marketer, you care about CPC and conversion rates. Jacob Sapochnick, a San Diego immigration attorney, tested newsletter signups on the right-hand side and in the newsfeed. Here is what happened: The newsfeed ads got a
Testing Right-Hand Side vs Newsfeed Ads on Facebook– Busting Myths Read More »
Every week, a couple of hedge funds ask me to project Facebook’s revenue curve and outline what factors are affecting it. They want to know whether sponsored stories are gaining traction, why big brands are spending only sporadically on ads, and what the holes are in the ads’ products. I charge them $400 for 30
$500 for 60 minutes of your time? Why analytics are key to selling ads Read More »
Jacob Sapochnick is the #1 lawyer on Facebook with 100,000 fans– real fans, not fake ones from the Philippines. He has 4,234 active users (PTAT) and 3,240 reviews on Facebook, too. He thanked his community for helping his firm hit 100,000 fans. And he spent $3.98 on newsfeed ads to make sure his fans saw
Immigration lawyer gets Facebook engagement for a penny Read More »
We have covered how the always-on page post ad is the workhorse of your Facebook ad campaigns. But it’s not enough to have just this one ad. You want to reach the newsfeeds of folks who aren’t fans yet but should be. So clone this ad (“create similar ad”) to target people by their job
What does a good Facebook engagement campaign look like? Read More »
Tony Baker is Co-Founder at Phone Doctors, which sells accessories via 6 stores in Tulsa, Oklahoma. They fixed my business partner‘s iPad not once, but twice, for a cracked screen. Those golf cart seats are slippery, especially when you leave your device on the seat and didn’t use a protective cover. Tsk, tsk… So as
A Mobile Phone Retailer Dials in Their Facebook Engagement Read More »
This is a guest post by Alex Houg Michael Houg is a Minneapolis mortgage broker. He’s my dad, too. That’s me in the middle. We play soccer together. And here is his Facebook ads account. This is a Facebook business page that I set up for him. It’s not his personal profile. Only 11 ads in
Facebook Ads for Mortgage Brokers — How to Get Started Read More »