Dennis Yu

Photos Will Help Your SEO Arguably More Than a Ton of Old 5-star Reviews

Simply having the latest iPhone will get more views on your pictures and videos. The top creators aren’t sure why this is true, but I have a guess. Facebook and Google prioritize content by engagement rate. So more vibrant imagery from the iPhone camera SYSTEM (that’s what Apple calls it now— since it’s more about the processing than the hardware itself) wins. I’ve gotten nearly a million views on my submissions to Google Maps in the last month. When I go to a new place, I spend 20 seconds in a machine gun snapping pictures like a crazy Chinese tourist. The more popular the place, the more views my photos get since they show us as the “latest” photos and because I’m a Level 8 reviewer out of 10 levels. I’m at 30,000 points and each photo is 5 points. So, I can earn 1,000 points by mass submitting every month, which takes about 5 minutes. Don’t even have to leave a review— just go down to the photos section of any location on Google Maps. This section lets you submit videos, too, which you can’t do in the review itself. If you’re a local business, encourage your customers to do what I’m doing since the photos help your SEO— arguably more than a ton of old 5-star reviews. If you’re a real G, you’ll repurpose the photos, videos, and reviews into collages to put on your socials, GMB, and blog. Agencies do this for your clients. People with the latest iPhone perhaps skew towards being “influencers”. Thus, they are more likely to post and care about getting engagements. Guilty as charged with this iPhone15 Pro Max, which is only barely better than the iPhone14. Do you think having the latest iPhone will help you get more engagement? Or is this just a vanity play— a waste of money?

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How often should I post on my Google My Business page?

I get this question a lot. Short answer– post all at once. Unless we have an organic audience of over 10,000 people, no need to space out— since the ads are doing most of the work. Technically, a post in GMB will last a week, so some people will space outposts by a week. And there is the argument that if you post all at once, somehow our audience will be “inundated” with our posts. But the reality is that you’re not being seen. The chicken and egg dilemma in small businesses is that without an audience, we don’t get engagement.  And without engagement, we don’t get reach.  Thus, we use “dollar a day” and other techniques as part of module 5 (Amplification) of the 6-phase Social Amplification Engine, to drive traffic and find winners to put more money against. When we find winning posts on GMB (based on the thresholds in the “standards of excellence”), we will cross-post them to Facebook, Twitter, your website, TikTok, and other channels. This is the same advice I give for how often to post on a Facebook page— just post them all at once. This kicks off another opportunity for us to win on another channel without creating pressure on the client to have to continually come up with fresh content all the time– and especially not have to create brand new content for each channel. When we use the “dollar a day” method to amplify our “greatest hits”, we have a Content Engine that runs forever to drive our leads. Now and then, you can still post seasonal content, new product announcements, and other expiring or “one-off” content. But 90% of your efforts should be on evergreen content. We just need to get your evergreen content live— just go ahead and post it, even if imperfect– so we can more quickly find your “greatest hits”.

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