Dennis Yu

Photos Will Help Your SEO Arguably More Than a Ton of Old 5-star Reviews

Engagement, Google My Business, search engine marketing, search engine optimization, social media /

Simply having the latest iPhone will get more views on your pictures and videos. The top creators aren’t sure why this is true, but I have a guess. Facebook and Google prioritize content by engagement rate. So more vibrant imagery from the iPhone camera SYSTEM (that’s what Apple calls it now— since it’s more about the processing than the hardware itself) wins. I’ve gotten nearly a million views on my submissions to Google Maps in the last month. When I go to a new place, I spend 20 seconds in a machine gun snapping pictures like a crazy Chinese tourist. The more popular the place, the more views my photos get since they show us as the “latest” photos and because I’m a Level 8 reviewer out of 10 levels. I’m at 30,000 points and each photo is 5 points. So, I can earn 1,000 points by mass submitting every month, which takes about 5 minutes. Don’t even have to leave a review— just go down to the photos section of any location on Google Maps. This section lets you submit videos, too, which you can’t do in the review itself. If you’re a local business, encourage your customers to do what I’m doing since the photos help your SEO— arguably more than a ton of old 5-star reviews. If you’re a real G, you’ll repurpose the photos, videos, and reviews into collages to put on your socials, GMB, and blog. Agencies do this for your clients. People with the latest iPhone perhaps skew towards being “influencers”. Thus, they are more likely to post and care about getting engagements. Guilty as charged with this iPhone15 Pro Max, which is only barely better than the iPhone14. Do you think having the latest iPhone will help you get more engagement? Or is this just a vanity play— a waste of money?

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Dollar a Day Strategy

How I Grew Gavin Lira From 12 Followers to 18,000 Using the Dollar-a-Day Strategy

Engagement, advice, Boosting, Branding, Digital Marketing, Dollar a Day, facebook marketing and advertising, personal branding, Relationships, twitter /

Wondering how some people rise above the noise and get a high following on their social media accounts? Let me show you how I grew Gavin Lira’s account from 12 followers to 18,000 using the “Facebook for a Dollar-a-Day strategy.”

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A Simple Trick to Leverage Social Media for Marketing

Engagement, marketing, social media /

You will be dead wrong if you think you need a zillion followers and a blue check mark to get crazy good results on social media. Twitter is the most powerful PR channel if you know how to use it. For example, this account had only 175 followers but over 7,000 profile visits last month, and that too without running ads. The trick? Create engagement by posting thoughtfully and commenting on posts from others in your industry. David Meerman Scott is the best-selling author of ‘The New Rules of Marketing and PR.’ A comment on his tweet got a reply from him, which builds Gavin Lira’s audience and exposure to David’s audience. Since Gavin runs a PR agency, engagement with a top PR expert helps build his brand. So stop mass-blasting on social and start thoughtfully engaging in two-way conversations. If you’re not getting exposure or people are not looking at your profile on Twitter, now you know what you’re doing wrong. I would love to know what your thoughts are about this idea. Let me know in the comments.

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Want to be seen a LOT more?

LinkedIn, Engagement /

Start posting on LinkedIn, where there is limited competition. This post had only 3,000 impressions after the first 4 hours, meaning it would be almost done if it were on Facebook. But a day later and it’s still picking up steam, which is normal for LinkedIn. Even on a low-engagement post. It could go double or triple this over the next week, if I comment back— all organic. No extra effort on your part— hire a VA to cross-post to your other channels, including your blog. If you want to learn the paid side of LinkedIn, follow AJ Wilcox, who is the world’s #1 expert on LinkedIn ads.

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Guys want to know my secret to high post engagement?

advice, Engagement /

Instead of making broad generalizations, using big numbers, or saying many things, start off your post with just ONE SPECIFIC STORY. For example, instead of mentioning how over 1,000 people signed up for training last week or how we have so many courses, I focused on… …just one friend, Ali–how he lost his job and has 5 kids to feed. From that SPECIFIC STORY, I then mention how I FELT (to show empathy) and then the ACTION (that I offered him free training). See how this comes off so differently than most marketers out there? Focus on the apple, not the orchard– is how my friend explained it to me. Ready to give this a shot? What do you think?

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High Engagement

Engagement, facebook marketing and advertising /

73 people reached, but 74 engagements– how is this possible? Look closely and you’ll see 25+ photos in this post. When you post an album, people who click on one of the photos will typically continue to click on 5-6 more photos in that album. So while technically this is a 100% engagement rate, Facebook’s algorithm knows this behavior. It’s not going to count like 100 likes– more like 3-4 of them. And there are only a few likes on this post, meaning we had people who were curious to look, but not motivated enough to say something that their friends could see. Key learnings: + Don’t be fooled by “high engagement”.+ Value all engagement, but especially comments and shares.+ If it’s working well organically, boost it– and even cross-post to LinkedIn and your blog for more algo love.

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Intersection

Engagement /

The “secret” to high engagement on your posts is a combination of content, authority, and audience. People rip off my content all the time, thinking that if they repost it, they’ll get the same impact. But they don’t have the audience or authority. So nobody will see it and they’ve not built the trust within a community that what they say is believable. If I decided to switch directions and start posting about how to fix used cars (I know ZERO about this), I’d have no authority or believability– even with 100,000 followers on social media. What is YOUR intersection of content, authority, and audience? And do you need help finding it?

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