Dennis Yu

Photos Will Help Your SEO Arguably More Than a Ton of Old 5-star Reviews

Simply having the latest iPhone will get more views on your pictures and videos. The top creators aren’t sure why this is true, but I have a guess. Facebook and Google prioritize content by engagement rate. So more vibrant imagery from the iPhone camera SYSTEM (that’s what Apple calls it now— since it’s more about […]

A Simple Trick to Leverage Social Media for Marketing

You will be dead wrong if you think you need a zillion followers and a blue check mark to get crazy good results on social media. Twitter is the most powerful PR channel if you know how to use it. For example, this account had only 175 followers but over 7,000 profile visits last month, […]

Want to be seen a LOT more?

Start posting on LinkedIn, where there is limited competition. This post had only 3,000 impressions after the first 4 hours, meaning it would be almost done if it were on Facebook. But a day later and it’s still picking up steam, which is normal for LinkedIn. Even on a low-engagement post. It could go double […]

Guys want to know my secret to high post engagement?

Instead of making broad generalizations, using big numbers, or saying many things, start off your post with just ONE SPECIFIC STORY. For example, instead of mentioning how over 1,000 people signed up for training last week or how we have so many courses, I focused on… …just one friend, Ali–how he lost his job and […]

40000 views on LinkedIn from this post

All are organic and it will grow to 100,000 over the next 7 days, since LinkedIn posts last a week if you continue to engage on them. Facebook is so competitive and Twitter posts last only 30 minutes. Tell vulnerable stories, friends. Just one quick moment in your life and then the lesson. Don’t sell […]

High Engagement

73 people reached, but 74 engagements– how is this possible? Look closely and you’ll see 25+ photos in this post. When you post an album, people who click on one of the photos will typically continue to click on 5-6 more photos in that album. So while technically this is a 100% engagement rate, Facebook’s […]

Intersection

The “secret” to high engagement on your posts is a combination of content, authority, and audience. People rip off my content all the time, thinking that if they repost it, they’ll get the same impact. But they don’t have the audience or authority. So nobody will see it and they’ve not built the trust within […]