On November 4th, 2009, the new Facebook promotional guidelines took effect with little notice. Whether you’re selling Maggianos or marijuana, the rules have a major impact on you and are strict. For example: You can’t require the user to post, friend, or comment as part of being entered into your contest. You can’t notify winners […]
Are you running afoul of Facebook contest rules? Read More »
If local advertising companies aren’t already quaking in their boots with Google’s recent Content Factory of new enhancements in local– Place Pages, Favorite Places, Caffeine, ad extensions, site links, Fixed Fee Listings (yes, the beta was over due to poor performance), and so forth. We’ve known for a few months that you can do Pay
Google now offers Pay Per Call indirectly Read More »
Let’s talk about one of our clients that owns a chain of pizza restaurants, but for the sake of privacy, we’ll call it “Sun Pizza”, or SP for short. They’re a small chain of specialty restaurants that use wholesome ingredients in their food, and prepare it fresh as you order it. SP is not
How to Drive Local Leads via PPC Read More »
Let’s first address the size of the local online advertising market, then show why these masses will have a good shot at finding success in 2010, but haven’t before. If you don’t like stats, skip down to the red text below and start reading. Borrell Research, in their 2009 “Main Street Goes Interactive” report lists
2010 Local Online Advertising– why We’ll see massive growth Read More »
Tricky question, so let me answer it this way: To measure penetration, we need both the numerator (number of businesses that are using IYP, traditional YP, and BBB)– divided by the denominator ( number of locally-focused businesses). For the denominator: the traditional number bandied about at tradeshows for local biz in the US (I’m assuming
What % of small businesses are online– some statistics Read More »
Well, perhaps not traditional video games, such as Pac-Man or Space Invaders– I’m talking about how every website is now incorporating game dynamics. But if you consider how Facebook, LinkedIn, FourSquare, MerchantCircle, Twitter, Farmville, or other sites operate, according to these game dynamics you’d be hard-pressed to tell me they’re not video games: Points: Earn
I play video games for a living now– sorta Read More »
It’s all about finding quality people—that’s what Court Cunningham says is the biggest challenge for Yodle, the local lead gen of which he’s CEO. You need skilled people to both bring in new clients and set up campaigns—for them, they have 140 people in a call center dialing through the phone books and directories. Selling
Yodle CEO, Court Cunningham, talks to Borrell Associates about Local Read More »
Sure, people are complaining about how Google gave $20MM to charities on our behalf, instead of giving us trinkets this year– whether they be a photo viewer, Flip video, or whatever. But Google gave us some stuff that was far better than something you could just buy yourself at Best Buy. Look at these campaign
Google’s Fabulous Christmas Gift to Content Factory Read More »
Tonight, I had dinner with Dr. David Verebelyi, Chief of Laser Surgery for the Colorado Center for Photomedicine. They do liposuction in Denver, laser hair removal, and other laser-based skin procedures. We’re doing cosmetic surgery on his website– not his face or butt! We’ve celebrated one year with Dr. Verebelyi and he mentioned that in
Doing cosmetic surgery on a cosmetic surgeon– what we learned in 2009 Read More »
I look at ads all day– it’s part of my job. I even go out of my way to click on ads to see what competitors are doing. So rarely am I surprised. But today I saw this: Yes, it’s an ad not promoting Content Factory, but actually targeting Content Factory. How’s that for a
This Facebook personalized ad nearly made me fall out of my chair Read More »