Of course, they put on the outward show– maybe even more so in the affiliate world. One tech CEO I know, who just raised $20MM, used to buy flat-screen TVs from Best Buy to put in his conference booth, then return them when the show was over. He’d also fake expense receipts– charge the client […]
All entrepreneurs are struggling. Read More »
They were seeking legalized marijuana in Denver. Gee, thanks, Google! Just look at the keywords that they searched on: 90% bounce rate, so clearly they didn’t find what they were looking for. And I wrote this article four years ago. I don’t even remember what I said or what viewpoint I had. But I do
196 potheads visited me this week! Read More »
We get this question a lot. There’s no way to accurately identify fake accounts or likes on Facebook or Twitter, though some software companies pretend to. Often, fake users have more robust profiles and activity than real users, as the spammers know what signals to design for. We used to be able to filter by
How to Spot Fake Facebook Fans Read More »
A couple of days ago, this random guy called my personal cell phone to pitch his services on how he would help me become known as a marketing expert. Do you get such calls, too? He didn’t have a Facebook page himself. And when I asked him if he knew what we did, he didn’t
So you’re a social media consultant trying to generate leads on Facebook? Read More »
Christine is a partner of Escape Artist International. She has over 300,000 people on her email list and wants to “clean up” their social media. Their clients want to live, work, and invest in other countries. They’ve been around 18 years and grew up in an ex-pat community that shared tips on how to live
How the 300,000 EscapeArtist members can find a home on Facebook Read More »
Buried on page 7 of a 36-page document is a change that Southwest quietly implemented on September 13th. If you don’t check in within 10 minutes of your flight, you lose ALL of your funds. No exceptions. I found this out the hard way at the ticket counter at Portland International Airport. So I asked
How to lose $293.60 on Southwest Airlines Read More »
They raised $45 million, had 180 staff across the globe, and had a blue chip client base. Their epitaph reads “Facebook fans are worth $174.14”, but they discovered reality is not so simple, as laid bare in their financials. Syncapse going under is not indicative of Facebook’s overall direction. Just look at the stock price.
Syncapse’s spectacular $45 million bankruptcy– the turd in the punchbowl Read More »
Facebook can predict a lot of spooky things, like if you’re gay and like ice cream, but it’s now so much more with Graph search. Jon Loomer recently wrote about how you can use Graph search in all kinds of useful combinations to discover what your fans like. This allows you to drill down into
Hilarious Graph search combinations Read More »
Ha! I made you look, didn’t I? The key to a great piece of content is the subject line. Doesn’t matter if it’s email, a Facebook post, an AdWords copy, a blog post, or a postcard delivered by the Post Office. If you don’t catch their attention right off the bat, they’ll never open your
I know your dirty little secret Read More »