Dennis Yu

COX Cable is taught a lesson by the former head of social customer care of GoDaddy

They charged him $25 for his debit card being declined. Here’s what happened: Do you think cable companies should be even be on social channels if they are not equipped to handle issues? Or is it a necessity, like having a call center? We, ourselves, are having a nightmare with Comcast trying to get business

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7 Ways Speakers Misbehave at a Conference

John Chow has 8 killer tips on how to supercharge your conference productivity. But how about the stuff you absolutely shouldn’t do? Promote your stuff.  Ironically, the best way to generate business is to never tout your own stuff. Let your knowledge speak for itself and let others speak for you. Read your slides. The best presenters don’t

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Made with 100% Real PPC (How to make EASY money as a SEO consultant)

I was at McDonalds recently and noticed the writing on the bag: “Made with 100% Real Beef.” And then something to the effect of “And with a number like that, you can’t get any better.” Reminds of the breakfast cereals that are made “with” 100% real honey— meaning that they have a giant vat of

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The weird reason why your marketing absolutely sucks

If your marketing team is awesome, you’ll never actually produce a brochure.  Rather, you make stuff so informative that people don’t realize it’s selling them. The folks at Optimizely published a book on A/B testing– with example after example of landing page tweaks that helped Obama get elected, more donations for Hillary Clinton, and whatnot.

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