I look at ads all day– it’s part of my job. I even go out of my way to click on ads to see what competitors are doing. So rarely am I surprised. But today I saw this: Yes, it’s an ad not promoting Content Factory, but actually targeting Content Factory. How’s that for a […]
This Facebook personalized ad nearly made me fall out of my chair Read More »
I wanted to know whether Albertsons was still open, so I did a Google Search. Here are the results: As you can see, Google saw that my search query had local intent, since I have a city name and state. And you can see they picked the two nearest Albertsons locations. So far, Albertson’s is
Albertsons’ botched local listings– are you making this mistake, too? Read More »
Ever gone into AdWords and seen stuff you hadn’t seen before? Google likes to keep releasing these features and not telling anyone about them– maybe to keep us on our toes or to use the general public for beta testing? Anyway, a couple of days ago, I blogged about sitelinks in AdWords— that you can
Sitelinks in Google PPC Ads– You don’t want to miss this! Read More »
Borrell Associates predicts that in 2009 local online advertising will hit $14.2 billion, while in 2010 will be only $14.9 billion– a measly 5% increase. I would agree that local online ad dollars are not going to grow in the near term— the reason not being hyper-competitiveness, but the exact opposite. Ad dollars on Google
Watch out! An army of local entrepreneurs is coming Read More »
There are 540 million directories printed in the United States each year. That’s 1.7 directories per person, assuming just over 300 million people living in the US. There is not one “yellow pages” company, so it’s many companies printing many books. The average yellow pages book weighs 3.62 pounds. Multiply that by the 540 million
Facts you probably didn’t know about the Yellow Pages Read More »
If you’re willing to live where Slumdog Millionaire was filmed, you can make a lot of money. ReachLocal has 25-30 folks in Mumbai, India making PPC campaigns for their US-based customers. They need someone to manage that team. Read the job posting here. This also includes setting up landing pages, which are just a reverse
$250,000 salary making PPC campaigns Read More »
The day before Affiliate Summit East in NYC, last Thursday, I attended a ULS get-together on Local. There were almost 100 people there– perhaps half from start-ups looking to network or pitch their product. Entry fee was $20, but $10 if you do a 60-second pitch. I am cheap, so I did the pitch. After
Ultra Light Startups: Local Edition in NYC Read More »
A guest blog post by Velina Lujan, a Boulder massage therapist, and Content Factory client. Questions to ask Yourself before interviewing Massage Therapists: What do I want out of the session? Do you want to just de-stress, work out some really big knots, or focus on an injury, or a combination of things? Do
2 Keys to Getting A GREAT Massage Read More »
Guest Post By Gerald Neo, Who runs GeraldsHeralds.com SEM in Singapore is just starting out. Lots of companies have just started to realise the importance of SEM. For those, that have started for a few years, are only covering the surface. They have not fully explored the full potential of SEM. To many SEM specialists,
How to grow your SEM business in Asia Read More »
My apologies in advance for the math here– I’ll keep it to a minimum to explain the points. Below is a Google Analytics screenshot from a funeral planning site. Facebook traffic represents sources 4, 5, and 8. 4) apps.facebook.com: This is self-serve PPC traffic from ads that show up on apps. Most plentiful but has
The 3 types of Facebook traffic– what is best? Read More »