This is our 21 year old CEO, keynoting in front of a couple of thousand people. Pretty impressive, right? But these moments mean nothing unless you boost them on Facebook. Here are the most recent posts– and you can see that the ones not boosted don’t get very far: Now I didn’t originally intend to […]
What happened when I boosted a Facebook post for $976.06 Read More »
10 years ago, I bled purple. On the Yahoo! campus, we had purple couches, purple cows, and even purple sprinkler heads. We had a Yahoo! running team and a Yahoo! cycling team, thanks to the generous support of my friend David Filo, who at the time was the richest man in the world under 30
Cold-hearted people cannot be effective content marketers. Read More »
Special thanks to BusinessInsider.com. It’s fashionable to say social is popular, while old dogs like Google are on the decline. You can cite a litany of failures in Wave, Google+, Orkut, Latitude, Buzz, or whatever. And you might note that Facebook will earn $4.8 billion in display ads this year versus Google’s $4 billion– pulling
Google absolutely crushes other social networks and here’s why Read More »
Alex Houg will be speaking at Pubcon Las Vegas on Thursday, October 9th, where he’ll discuss Facebook Atlas and other topics in-depth. Check out the panel “Real World Results” at 12:40 pm-1:35 pm in Salon E. Not so fast. Facebook announced this today, creating broad speculation by non-marketers that this is the event years in
Is Facebook Atlas the Google AdSense Killer? Read More »
1) These are the 9 public ad types on Facebook with how to use them, ad dimensions, and so forth. The local awareness ads might not be showing for you yet. https://www.facebook.com/business/ads-guide/ 2) Hard to find, but get to the education section at: https://www.facebook-studio.com/education/index You’ll have a ton of videos and courses to take. 3) Custom
8 Links you MUST have, but probably don’t, to keep up with Facebook Read More »
Google had had the MCC (My Client Center) for at least a decade, where you can request access to manage the client’s ad account like an agency. And now Facebook has it with their Business Manager! Rejoice, my agency friends, since you should be getting access soon if you don’t have it already. Go to business.facebook.com to
Finally, manage multiple client Facebook ad accounts! Read More »
Facebook suggests Advil as a related page for Fireball and Svedka. Facebook used to have a tool called Lexicon that let you trend out interests like this: You can still do crazy data mining via graph search. Or like this. You have to be part psychologist and part mathematician to really get social analytics right!
Exposing human nature on Facebook Read More »
Facebook knows where you are, what songs you’re listening to, what you like, and what you have bought. Is this a pure coincidence, friends?
How Smart Do You Think Facebook Is? Read More »
Facebook knows who your friends are, what you did last night, and what you might be doing a year from now. And mobile gives them an opportunity to collect more data, to even passively listen in on your songs to make sharing easier. They bought face.com a few years ago for facial recognition technology, ostensibly to help you
Facebook is so smart, they know where you are! Read More »
The real story is that native retargeting via Facebook and Google kills their business as a stand-alone. And the bigger picture is that retargeting is not just an add-on to PPC, but revolutionizes how we all need to think about advertising. It now means we must integrate marketing automation with our paid search. And thus,
Perfect Audience Acquired by Marin Software and What It Really Means Read More »