Master workbook
One spine. Skins pull from here.
Produce → Process → Post → Promote. Twenty-eight skills on GitHub. The room is for cooking.
Long-form Drive master 28 skills on GitHub
Scan this page.
Then paste into Claude.
Still: NFDA. Loop is muted stage stills — no stock.
One workbook. Every room is a skin.
This is the AI implementation workbook — the public spine for the Content Factory, the 28-skill GitHub pack, and every conference skin. Wichita, DigiMarCon, JVA, NAMM, Hypergrowth, Optimize Live, and the SOMBA member handbook change the cover, the examples, and the QR. They do not invent a second system.
lss-everything — 28 skills, version 1.1.2, at github.com/dennisyu/local-service-spotlight-skills. Ten is the demo. Twenty-eight is the library.Produce → Process → Post → Promote. Plumbing first. MAA every week.
Same factory we taught at NFDA, Wichita, DigiMarCon, DealCon, JVA, and NAMM. Stage 0 is plumbing. The weekly rhythm is MAA — Metrics → Analysis → Action. Skins rename the jersey. They do not reorder the line.
Plumbing
Analytics, Search Console, conversion tracking, access. Nothing to optimize until this is real.
Produce
Raw proof: recordings, jobs, reviews, talks. AI does not invent the material.
Process
Transcript → article, clips, captions. One source, many surfaces.
Post + Promote
Publish to the hub, then Dollar a Day behind what already worked. MAA says what to do next.
A recipe is not a coworker.
Skill
A written recipe Claude can run when asked. Rub the lamp, get the wish, start over next time. The GitHub pack is 28 of these.
Agent
A coworker: skill files + schedule + context + access + QA. Ninety percent of the work should start without you typing “please do X.”
A scheduled job is not proof it ran. A receipt is. That doctrine is in the marketplace README and in the SOMBA member handbook (Part IV). Same idea, different cover.
Muzamil’s Content Factory workbook — four parts, not eight piles.
The editorial master is the Google Doc titled Master Content Factory Workbook. Muzamil drafted it. Dylan and Dennis have been working the restructure. On 19 Feb 2026 the plan was locked: take the then-319-page file from eight disjointed sections into four parts. Last Drive edit we can see: 10 Jun 2026. This page is the public spine those skins must pull from. We are not pasting 319 pages into WordPress.
Open the Drive master (access-gated). Presentation twin: Drive file 1_eezUCVmv-L_52VY8hSNYTEAbsQUuxid. Factory folder of skins: 1eGbSXJCwlFBn7GFhtkBR6lI0uLVI1Vli.
Strategy — owners
Ch 1–12. Why the factory exists. Four stages. Plumbing as Stage 0. Topic Wheel. Dollar a Day. MAA. How AI agents run the line.
Playbook — operators
Ch 13–20. Access checklist, then execute Produce / Process / Post / Promote. Weekly rhythm. MAA in practice.
Tool guides — reference
Ch 21–26. Not cover-to-cover. Video, writing, posting, design, analytics, SEO SOPs.
Scale
Ch 27–31. Network power, podcasts and speaking, hiring, Personal Brand Manager, proof.
Chapter list (the Feb 19, 2026 blueprint)
- Welcome
- Why you need the Content Factory
- The 4 stages — Produce, Process, Post, Promote
- Stage 0 — Plumbing
- What Google actually wants — E-E-A-T and the Knowledge Graph
- Personal brand and Topic Wheel
- 3×3 video grid and content library
- Building authority — three components
- Dollar a Day
- MAA — Metrics, Analysis, Action
- Thank You Machine and relationships
- How AI agents run the Content Factory
- Before you start — access and setup
- Plumbing — execute
- Stage 1 execute — Produce
- Stage 2 execute — Process
- Stage 3 execute — Post
- Stage 4 execute — Promote
- Weekly and monthly rhythm
- MAA in practice
- Video and audio tools
- Writing and content creation
- Posting and distribution
- Design and branding
- Analytics and tracking setup
- SEO execution
- Network power and influence
- Podcasts and speaking
- Hiring and training the team
- Personal Brand Manager — setup and maintenance
- What others are saying
28 skills. Four bundles. One install: lss-everything
Source of truth: marketplace.json v1.1.2. Do not install the topical bundles on top of everything — they are selections over the same 28 directories. Click-by-click: localservicespotlight.com/install.
lss-everything is the real install. Homework: dennisyu.com/workshop-prep.Authority and reputation (7)
| Skill | Job |
|---|---|
business-brand-strategist | Name the company’s buy box and the one-sentence promise only this company can make. |
positive-mentions-harvester | Find, verify, and score proof the market already said. |
reputation-gap-analyzer | Have vs need, then a dated 30-day close-the-gap plan. |
knowledge-panel-entity-seo | Plumbing for a Google Knowledge Panel. |
ai-search-visibility | What ChatGPT, Perplexity, and Google AI actually say about you. |
grokipedia-authority | Win and keep a Grokipedia page. Monthly rhythm. |
geo-visibility-audit | Query the models live. Score how AI sees the name. |
Content engine (6)
| Skill | Job |
|---|---|
content-factory | One recording → the library. This workbook’s factory in skill form. |
definitive-article-writer | The one canonical page that owns the topic or the name. |
content-agent | One raw video → article, clips, posts, email. Nothing invented. Nothing published without a click. |
video-repurposing-agent | Daily YouTube watchdog into published articles. |
dollar-a-day-strategist | $1/day behind proven content. Kill the rest. |
business-website-agent | Company entity home. Facts-first. NAP consistent. |
Client operations (9)
| Skill | Job |
|---|---|
one-session-client-onboarding | One session: GCT, access, first Friday MAA. Humans are not the routing layer. |
client-relationship-cadence | Keep the relationship warm when it is not a scored MAA loop. |
client-access-checklist | Nine accesses before anything ships. Search Console first. |
weekly-brand-maa | Canonical weekly Metrics → Analysis → Action. |
measurement-analytics | Calls, leads, bookings, revenue — numbers a stranger can check. |
sales-every-day | One staged selling action each morning. You click send. |
seo-audit | 100-point SEO score. Every finding is a URL. |
security-audit | Still your site? Read-only proof. It does not clean. |
software-subscription-audit | Quarterly: what are you paying for that you no longer use? |
Quality and standards (6)
| Skill | Job |
|---|---|
evidence-verification | What is actually TRUE, with records a stranger can check. |
recursive-self-improvement-qa | The agent grades itself against definition-of-done before you see it. |
model-judgment | Cheapest model that still clears the bar. |
boil-the-ocean | Operating principles: loop to done, self-verify, memory. Not a twelfth agent — how they all run. |
skill-registry | Intake gate. A chat thread is not a skill. |
nine-triangles | Versioned operational reference (MAA, GCT, DDD, and the rest). |
Change the cover. Keep the engine.
A skin may change audience, examples, speakers, QR, and homework date. It may not change the skill count to “10” as the whole pack, fork the four stages, or become a second master. Print PDFs from Wichita and DigiMarCon that still say “10-agent system” are stale covers. Point them here, then reprint.
| Skin | What it is | Pulls from this master |
|---|---|---|
| Wichita / Digital Day | Co-branded Content Factory workbook + live install. | Factory spine + skill pack. Event PDF still says 10-agent — reprint after this page. |
| DigiMarCon | Circuit field guide. | Same. Field-guide PDF still 10-agent until reprinted. |
| JVA Align | Volleyball club directors. Drive skin: “JVA – Content Factory Workbook.” Dylan + Dennis. | Same factory. Roster/club examples. |
| NAMM Marketing Summit | Drive skin of the same TOC. Marketing track at The NAMM Show with Jack Wendt. | Same factory. Musician-room examples. |
| Optimize Live | Grok-first room starter (10-skill paste-verify). GitHub pack is still 28. | Stories → credibility → Topic Wheel → Dollar a Day, then the pack. |
| DealCon · Affiliate World · Activate | Replica landings. | Same install, different jersey. |
| Hypergrowth Summit 2026 | 48-page “AI Implementation Machine” print-pilot (Singapore, 15 Oct). Homework matches workshop-prep. | Implementation face of this workbook, not a new doctrine. |
| SOMBA member handbook v2.0 (Aug 2026) | Sigrun skin. 21 agents by department. Handbook says figures live in “the master edition.” | Skills-aren’t-agents, MAA, access, Dollar a Day. Not a second master. The internal SOMBA receipts/audit handoff is a different book — do not merge it here. |
| Older factory covers | CoachYu, High Rise Influence, Brad Brondt Agent Success — copies in the same Drive factory folder. | Same TOC, different cover. Do not edit those instead of the master. |
Operators: this is the pull list.
- Start here. Public URL is dennisyu.com/workbook. Long-form chapters live in the Drive master. Event pages are skins.
- Keep 28 as the pack size. If a cover says “10,” label it the room starter. Never imply ten is the whole library.
- Keep the four stages + plumbing + MAA. Rename examples, not the line.
- Keep skills vs agents. Recipe vs coworker. Schedule vs receipt.
- Homework is one URL. dennisyu.com/workshop-prep — paid Claude, laptop, Wispr Flow, GitHub marketplace, one bottleneck, one proof asset.
- Rooms index. dennisyu.com/ai-implementation-workshops.
Install the pack. Then skin the cover.
Attendees: do the homework, then install lss-everything. Organizers: co-brand from this spine. Do not fork another workbook.