For participants & facilitators
Your workshop resource library.
Find workbooks, a teaching guide and skills for the Content Factory, our method for turning one recording into useful content. Start with a public PDF, then explore the examples for your group.
Participant workbook + instructor guide
Use the participant workbook during the session and the instructor guide to prepare and lead it. Both start with Goals, Content, Targeting (GCT): what you want to achieve, the source material you have and who you want to reach. Then map the evidence gap, configure one bounded job, and inspect and improve the result.
The Authority Multiplier
The Hypergrowth digital review edition includes the five-step path, real source-to-output examples, GCT, a practical worksheet, QR access and linked teaching videos. Prepared 5 September 2026. This workshop companion is a digital review edition for feedback; the long-form master and final print release remain separate.
Run an AI implementation workshop
Prepare the room, choose evidence-backed examples for its audience, lead one clear path, use a safe fallback and inspect the result. Includes a practical teaching sequence, helper roles and a post-session improvement checklist.
For a tailored session, see the workshop format and real group examples. Send participants the preparation checklist. Models and interfaces change; the source, goal, permission boundary and acceptance test stay explicit.
Scan to return to dennisyu.com/workbook for the guides, preparation checklist and source links.
Produce → Process → Post → Promote. Plumbing first. MAA every week.
The Content Factory turns real work into useful content for the people you serve. Set up the measurement and access you need, then follow Produce → Process → Post → Promote. Use Metrics → Analysis → Action each week to decide what to improve. Each group’s edition brings its own goals and examples to this shared method.
Plumbing
Analytics, Search Console, conversion tracking, access. Nothing to optimize until this is real.
Produce
Raw proof: recordings, jobs, reviews, talks. AI does not invent the material.
Process
Transcript → article, clips, captions. One source, many surfaces.
Post + Promote
Publish to the hub, then Dollar a Day behind what already worked. MAA says what to do next.
Skills supply the method. Agents do the work.
Skill
A written method an AI tool can read and apply to a specific job. The method travels; access, memory, scheduling and capabilities depend on the host. See the current skill pack for the files and release.
Agent
A configured worker with a goal, approved context, useful skills, permission boundaries and a reviewable result. Recurring work also needs a supported scheduler and an observed run. Put those pieces together and verify a task result to establish the working agent.
Verify scheduled work by inspecting its actual output and run record. The same standard appears in the marketplace README and in the SOMBA member handbook (Part IV). Same idea, different cover.
Muzamil’s Content Factory workbook — four parts, not eight piles.
The editorial master is the Google Doc titled Master Content Factory Workbook. Muzamil drafted it. Dylan and Dennis have been working the restructure. On 19 Feb 2026 the plan was locked: take the then-319-page file from eight disjointed sections into four parts. Last Drive edit we can see: 10 Jun 2026. This page is the public spine those skins must pull from. We are not pasting 319 pages into WordPress.
Open the Drive master (access-gated). Presentation twin: Drive file 1_eezUCVmv-L_52VY8hSNYTEAbsQUuxid. Factory folder of skins: 1eGbSXJCwlFBn7GFhtkBR6lI0uLVI1Vli.
Strategy — owners
Ch 1–12. Why the factory exists. Four stages. Plumbing as Stage 0. Topic Wheel. Dollar a Day. MAA. How AI agents run the line.
Playbook — operators
Ch 13–20. Access checklist, then execute Produce / Process / Post / Promote. Weekly rhythm. MAA in practice.
Tool guides — reference
Ch 21–26. Not cover-to-cover. Video, writing, posting, design, analytics, SEO SOPs.
Scale
Ch 27–31. Network power, podcasts and speaking, hiring, Personal Brand Manager, proof.
Chapter list (the Feb 19, 2026 blueprint)
- Welcome
- Why you need the Content Factory
- The 4 stages — Produce, Process, Post, Promote
- Stage 0 — Plumbing
- What Google actually wants — E-E-A-T and the Knowledge Graph
- Personal brand and Topic Wheel
- 3×3 video grid and content library
- Building authority — three components
- Dollar a Day
- MAA — Metrics, Analysis, Action
- Thank You Machine and relationships
- How AI agents run the Content Factory
- Before you start — access and setup
- Plumbing — execute
- Stage 1 execute — Produce
- Stage 2 execute — Process
- Stage 3 execute — Post
- Stage 4 execute — Promote
- Weekly and monthly rhythm
- MAA in practice
- Video and audio tools
- Writing and content creation
- Posting and distribution
- Design and branding
- Analytics and tracking setup
- SEO execution
- Network power and influence
- Podcasts and speaking
- Hiring and training the team
- Personal Brand Manager — setup and maintenance
- What others are saying
The shared skill library. Install the bundle for your host.
The current release is defined in marketplace.json. Topical bundles are selections from the same source, not extra skills to stack on top of the full bundle. Follow the current install guide for your AI product. The job map below preserves the workbook’s methods; the repository controls the live files and version.
Authority and reputation
| Skill | Job |
|---|---|
business-brand-strategist | Name the company’s buy box and the one-sentence promise only this company can make. |
positive-mentions-harvester | Find, verify, and score proof the market already said. |
reputation-gap-analyzer | Have vs need, then a dated 30-day close-the-gap plan. |
knowledge-panel-entity-seo | Plumbing for a Google Knowledge Panel. |
ai-search-visibility | What ChatGPT, Perplexity, and Google AI actually say about you. |
grokipedia-authority | Win and keep a Grokipedia page. Monthly rhythm. |
geo-visibility-audit | Query the models live. Score how AI sees the name. |
Content engine
| Skill | Job |
|---|---|
social-amplification-engine | Run the six-phase amplification system end to end. |
content-factory | One recording → the library. This workbook’s factory in skill form. |
definitive-article-writer | The one canonical page that owns the topic or the name. |
content-agent | One raw video → article, clips, posts, email. Nothing invented. Nothing published without a click. |
video-repurposing-agent | Daily YouTube watchdog into published articles. |
dollar-a-day-strategist | $1/day behind proven content. Kill the rest. |
business-website-agent | Company entity home. Facts-first. NAP consistent. |
Client operations
| Skill | Job |
|---|---|
gct-screen | Screen Goal, credible Content, and Targeting before anyone spends. |
one-session-client-onboarding | One session: GCT, access, first Friday MAA. Humans are not the routing layer. |
client-relationship-cadence | Keep the relationship warm when it is not a scored MAA loop. |
client-access-checklist | Nine accesses before anything ships. Search Console first. |
weekly-brand-maa | Canonical weekly Metrics → Analysis → Action. |
measurement-analytics | Calls, leads, bookings, revenue — numbers a stranger can check. |
sales-every-day | One staged selling action each morning. You click send. |
seo-audit | 100-point SEO score. Every finding is a URL. |
security-audit | Still your site? Read-only proof. It does not clean. |
software-subscription-audit | Quarterly: what are you paying for that you no longer use? |
Quality and standards
| Skill | Job |
|---|---|
evidence-verification | What is actually TRUE, with records a stranger can check. |
recursive-self-improvement-qa | The agent grades itself against definition-of-done before you see it. |
model-judgment | Cheapest model that still clears the bar. |
boil-the-ocean | Operating principles: loop to done, self-verify, memory. Not a twelfth agent — how they all run. |
skill-registry | Intake gate. A chat thread is not a skill. |
nine-triangles | Versioned operational reference (MAA, GCT, DDD, and the rest). |
The method, adapted to each group.
A workshop edition changes the audience, examples, branding, QR destination and readiness instructions. It keeps the four-stage Content Factory, GCT, evidence standards, permission boundaries and MAA. Historical PDFs may show older installation instructions; use the current preparation checklist and install guide before running them.
| Skin | What it is | Pulls from this master |
|---|---|---|
| Wichita / Digital Day | Co-branded Content Factory workbook + live install. | Factory spine + skill pack. Historical edition; follow the current preparation and install guides. |
| DigiMarCon | Circuit field guide. | Same factory. Historical field-guide edition; follow the current preparation and install guides. |
| JVA Align | Volleyball club directors. Drive skin: “JVA – Content Factory Workbook.” Dylan + Dennis. | Same factory. Roster/club examples. |
| NAMM Marketing Summit | Drive skin of the same TOC. Marketing track at The NAMM Show with Jack Wendt. | Same factory. Musician-room examples. |
| Optimize Live | Grok-oriented room example. Use the current install guide for supported configuration. | Stories → credibility → Topic Wheel → Dollar a Day, then the pack. |
| DealCon · Affiliate World · Activate | Replica landings. | Same install, different jersey. |
| Hypergrowth Summit 2026 | The Authority Multiplier: 32-page digital review workbook, 5 September 2026. Real examples, five checkpoints, a practical worksheet, proof links and teaching videos. | A workshop companion to this master, not a new doctrine. Digital review edition; final print release and the conference-domain entry are separate gates. Preparation: workshop-prep. |
| SOMBA member handbook v2.0 (Aug 2026) | Sigrun member edition, organized by department. Its historical figures are not a current deployment inventory. | Skills-aren’t-agents, MAA, access, Dollar a Day. Not a second master. The internal SOMBA receipts/audit handoff is a different book — do not merge it here. |
| Older factory covers | CoachYu, High Rise Influence, Brad Brondt Agent Success — copies in the same Drive factory folder. | Same TOC, different cover. Do not edit those instead of the master. |
Build your group’s edition from these sources.
- Start here. Public URL is dennisyu.com/workbook. Long-form chapters live in the Drive master. Event pages are skins.
- Use the current release. Read marketplace.json for the files and version. Record the source revision in the workshop release; do not treat an old PDF’s skill count as an installed-state check.
- Keep the four stages + plumbing + MAA. Rename examples, not the line.
- Keep skills vs agents. Recipe vs coworker. Schedule vs receipt.
- Preparation is one current checklist. dennisyu.com/workshop-prep — confirm the chosen AI product, a laptop for configuration, a specific goal and one approved proof asset. Dictation is optional. Use the public or synthetic exercise if account configuration is not ready.
- Rooms index. dennisyu.com/ai-implementation-workshops.
Prepare for your next workshop.
Participants: use the preparation checklist and the setup guide for your chosen AI tool. Organizers: adapt the examples and branding from these shared resources, then rehearse the exercise for your group.