If you are an SEO, can I say that I’m a PPC?
If you are an MBA, then can I call any degree or skill I have my identity? What you have […]
If you are an SEO, can I say that I’m a PPC? Read More »
Pro Tip
Facebook’s algo is so heavily influenced by engagement rate, you MUST use public figure pages + one-minute videos + dollar-a-day
When you are halfway down the runway and at 50% take-off speed, you must either accelerate full throttle or hit the brakes hard.
If you do either half-heartedly, slowly speed up, or gradually slow down, you will crash at the end of the
Let Facebook do the work for you– such as running split tests on your ads.
Related Articles Perhaps the most common thing I hear about Facebook marketing is “IT DIDN’T WORK.” If you are used
Let Facebook do the work for you– such as running split tests on your ads. Read More »
Would you rather have happiness or would you rather have joy? And do you know the difference?
*** Happiness is like eating ice cream– creating temporary, superficial pleasure.*** Joy is long-lasting, and deeply meaningful. You can have
If your ad is doing well, how will you know its performance will decline?
Look at the frequency. If it’s under 1.2, then you know you have plenty of room before burning out meaning
If your ad is doing well, how will you know its performance will decline? Read More »
If you get at least 10% of people liking your post, then you have a winner– boost it.
With 3,000 reached, we’d want to see at least 300 people liking it. The link clicks are bonus engagement– called
If you get at least 10% of people liking your post, then you have a winner– boost it. Read More »
Stay the course.
Success is not about a moment of inspiration, but about the steady pursuit of a goal worthy of your long-term
Don’t ever say you were BUSY if you kept ignoring messages.
Executives know that BUSY is a polite word for “low priority”. You weren’t too busy to go to the hospital
Don’t ever say you were BUSY if you kept ignoring messages. Read More »
10 second average watch time on a 12-second video is basically 100% because people skip the last second.
Average watch time is the most important indicator of video success– more than view-through rate (reach to views), positive/negative feedback,