One of our clients (a hotel chain) asked if they should run untargeted ads (the entire United States) to let the Facebook algo figure things out or run against smaller audiences first. Here’s what I advised: Yes, you want to let Facebook do the “heavy lifting” for you.If the objective is conversion, you want to […]
The #1 expert in local online lead gen for service providers is Welton Hong. Follow him here on Facebook and enjoy his one-minute gold nuggets. I don’t endorse a lot of people, since few truly have current hands-on expertise at scale. And not just funeral homes- any local service business that has locations.
I don’t endorse a lot of people Read More »
I get that you believe it will get you more visibility– that’s the justification that spammers use. Or that you’re just trying to list everyone you’re thankful for or trying to make sure a friend gets help from as many people as possible. But what really happens on Facebook (and soon with LinkedIn) is that
Don’t be the person guilty of mass-tagging. Read More »
Train them or fire them– don’t tolerate them, as Brad Lea has taught me. No need to complain or argue. Don’t attempt to justify your value– or worse, lower your prices. The clients that pay you the least expect the most– so you can imagine the expectations of folks who pay you nothing. If you have employees
Got employees or partners causing you headaches? Read More »
Ugly videos convert better than pretty, professional ones. Not saying my friend, Hans, is ugly– but the intentional style of filming feels spontaneous– not ad-like. So do you want to drive sales or just look pretty? You can still be “on-brand”– since what we want to do is have a mix of videos that drive
Welton has a killer tip for driving more leads.
Are you a local business or do you serve local clients? Read More »
Because you aren’t starting with empathy. When you show you care about people– not as a marketing ploy designed by a fancy New York ad agency– you’re showing you understand their pain. And when they know you can relate to their situation, and have a clear solution to their problem, then they’re in a position
Want to know the #1 reason why your products and services fail? Read More »
Employees complain and make problems– owners solve them. No matter how smart or right you are, consider if you’re creating headaches for others to deal with or alleviating them. That’s how you get ahead in anything you do.
Advice to a 20-year-old Dennis Read More »
This is the sharpest, clearest and best explanation I’ve seen on how to deal with negative reviews. Thank you, Welton Hong— and keep on sharing gold nuggets like this.