Years ago, Facebook had a LIKE button on ads– do you remember? Back then, fan growth was all the rage– and it was before there was a newsfeed or even mobile. We could even drive 600 fans for a dollar– not a typo since traffic was about 20 cents for every thousand impressions. So we […]
Driving leads via Facebook is now about strategy, not about tactical tricks anymore. Read More »
I uploaded a 20-minute training video on how to optimize ad campaigns, step-by-step. No need to go to a landing page, enter an email address, or anything. Zero teasing, as you typically see— going straight to the techniques. And zero sales pitch at the end. I targeted people who are interested in digital marketing. It
Just put it out there Read More »
Two notifications here show our interactions being a multiple of our reach. Except in rare circumstances, like photo gallery views and super small audiences, you cannot have an engagement rate greater than 100%. Should you freak out at this bug? Nah, any more than someone in California losing their mind over a 3.0 earthquake or
Watch Your Notifications Read More »
I got this message from Facebook just now, recommending that I boost my posts. I test their recommendations to find out for myself what works and what doesn’t. Instead of going off what other people are saying, no matter how good it may sound or how confident they are of their opinion– find out for
Find Out For Yourself Read More »
Surprising. I’ve fought this for a couple of years now, but now I finally understand why Facebook is not recommending us to choose “website traffic” (clicks) as a bidding objective when we can choose conversions or brand awareness. We used to bid for clicks because we didn’t have enough conversions for the system to optimize.
Facebook CTR has less than a 1% correlation with sales or business results. Read More »
Here are the reasons why:– Text- heavy posts, especially memes, violate the 20% text rule, so you get disapproved or penalized.– Some organic posts cannot be boosted– they have profanity, use Facebook’s brand the wrong way, or violate the ads TOS (like having a gun pointed towards you).– You’ve exhausted the original audience, so your
5 years ago, Facebook had an auto-boost feature where they would automatically boost your posts. But they killed it because not many people were using it and because the system was boosting posts about site outages, sales that had already expired, and other things. So this new version gives you a bit more control: You
Facebook now lets you automatically boost posts Read More »
We promoted this post (evidenced by the “sponsored” label at the bottom) and see suggested pages beneath it. Some people say these suggestions are paid– they’re not. But what’s curious is how Facebook decides what to show. Is it based on other pages that Content Factory fans like? This would be the math behind lookalike
How does Facebook’s suggestion algorithm work? Read More »
Some similarities for sure in any set of companies that skyrockets to a massive user base and corresponding corporate baggage. However, I was part of the Yahoo! Data Team and can tell you that Facebook is FAR more aggressive with data than we ever were. The General Counsel of Yahoo! refused to let us tie
Business Insider says that Facebook is the new Yahoo! …I disagree. Read More »