They wrote copy that looks like it came from a marketing department, not a human. All this talk you hear about being genuine, human, personal, and conversational is just another way to say this… Do the EXACT OPPOSITE of what looks like an ad. That means:– Use vertical video instead of landscape.– Have “cell phone” […]
Want to know the #1 mistake I saw being made by nearly all marketers in 2019? Read More »
The big brands are starting to realize that a good chunk of their media spend is being pocketed by the many middlemen along the way and what’s remaining (like nonprofit donations) is being wasted. Even MRC standards and bringing it in-house won’t alone solve the problem– they’re missing a clear process and strategy (goals, content,
I think I’m going to throw up. The number of people selling courses on how to sell a course is mind-boggling. And I’ve forced myself to go through about 20 of the most popular ones to see what they’re doing. Here’s what I’ve learned if you’re curious: + 95% of this is hype designed to
What I’ve learned going through 20 of the most popular course-selling courses Read More »
This morning, after booking the next set of hotels for the upcoming week, I got an offer from Hotwire for $10 off my next booking. I revel in working the system to my advantage, so I tried to claim it. They told my Fancy Hands assistant it was for new customers only. How often do you see offers for
Hotwire.com: The blunder of not valuing your most important customers Read More »
If you’ve run a boosted post (just don’t do it) or a newsfeed ad, you’ll get this. No, it’s not Tourette’s. It’s people who don’t understand that pages can pay to show up in the newsfeed. You can snipe a single person’s newsfeed, even without their friends or your fan noticing. They will say, “Get off my Facebook”,
Attack of the potty mouths on Facebook– how to Immunize Yourself Read More »
Lyft and Uber disrupted the taxi business by allowing anyone with an iPhone to be a cab driver whenever they had a little extra time. Airbnb disrupted the hotel industry by making spare bedrooms for rent. FancyHands, desk, TaskRabbit, and other personal assistant services let you be a secretary, caterer, or errand runner in your
The hidden career of the online marketer Read More »
Ha! I made you look, didn’t I? The key to a great piece of content is the subject line. Doesn’t matter if it’s email, a Facebook post, an AdWords copy, a blog post, or a postcard delivered by the Post Office. If you don’t catch their attention right off the bat, they’ll never open your
I know your dirty little secret Read More »
I received the message below on LinkedIn this afternoon. Did you know that “con” is short for “confidence”? The objective of the con man is to establish trust– an emergency on their end that will appeal to our opportunistic greed. Remember “Crazy Eddie’s” electronics from 20 years ago? He was on TV acting “crazy”, smashing
Dissecting a Con Man’s Scheme Read More »