9 things you didn’t know about Air Force One: http://read.bi/1FW0pEJ Posted by Business Insider on Sunday, July 5, 2015 Here is an organic video from Business Insider, a publisher of broad-ranging content that uses BuzzFeed-like techniques. Better content and not as far as the link-baiting spectrum, so a good player to watch to see what social […]
How Business Insider creates decent Facebook videos with ease Read More »
A colleague and I were discussing “leadership” and what that truly meant. We came up with this analogy, which I hope you’ll enjoy. Imagine you move rocks for a living. The more rocks you move, the more you’re paid. You don’t move rocks, you don’t get paid. Thus, you understand the direct linkage between putting
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In his new book “Zero to One” and in this awesome Stanford startup lecture, Peter Thiel talks about how companies need to differentiate such that they have no competitors. That sounds ridiculous, if you’re a consultant, since there are so many other consultants out there beating their chests, all saying they’re knowledgeable, care for clients, and
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As a social media strategist, Heather Dopson‘s passion to help others grow their online presence is overwhelming. She understands utilizing social means more than marketing, distribution channels, and cute pictures of cats. Formerly the Social Operations Manager at Infusionsoft, she built the social business infrastructure by implementing Social Customer Service, Social Voice of Customers, Social Recruiting, and Employee
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Interestingly, Facebook mobile converts slightly better than desktop newsfeed, but it depends on the product you’re selling, the content you’re promoting, and how much you’re asking for on the landing page. The right-hand side ads fared poorly here but delivered the most clicks and the highest share of new visitors. Of course, new visitors convert at a
What converts best: Facebook or LinkedIn? Here are the results… Read More »
And I’ve been saying that custom audiences are the most amazing thing about Facebook. We can use them to rekindle customer relationships, help us convert new customers, drive engagement with the right audience segments, and make our email performance stronger. Did you get one, too?
$50 in your pocket from Facebook is great news! Read More »
By default, it’s not on. So follow the instructions here to make it happen. If you get a lot of comments on posts, you’ll eventually be able to keep “sticky replies” at the top of the post. That would keep you from having to use the same comment reply over and over. More engagement means more newsfeed
I took this screenshot just now. The top 3 ads are all Facebook retargeting. In other words, I had just visited these sites and immediately, they are showing me messages related to whatever I was just looking at. With jiveSYSTEMS, I was learning about how to do video email. So they’re tempting me with more
Website Custom Audiences are the BEST thing on Facebook Read More »
I’m not sure, but Facebook is showing this when I search for his name on Facebook. Do you think this is an ad? Maybe Facebook will bring back the sponsored results, which were search ads?
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I wrote a blog post on project management three years ago. It sat dormant. No hits. And then a few weeks ago, it got 1,792 pageviews. All organic. No ads and nobody promoting it, from what I can tell. The only hypothesis I have is that it’s actually Facebook traffic or that Google’s algorithm is
A dead post from 3 years ago suddenly comes alive– and my guess why Read More »