What if 1% of the time, you’d make a million dollars and the other 99% cost you a few dollars and a few hours each attempt? Are you okay with a 99% success rate? What if it’s an airplane that crashed 1% of the time, killing everyone on board, but 99% of the time they […]
Are you okay with a 99% failure rate? Read More »
A potential business partner just revealed himself this morning by not wanting to make plans beyond the next 30 days. If it’s a girl you’ve not gotten to know well or if it’s merely transactional in nature, like those rent-by-the-hour motels, then make sure she knows that’s how you see it and your intent. I’m
Make relationship decisions, business and personal, based on your long-term objectives. Read More »
Many factors go into the CPM (cost per thousand impressions) that we’re paying. The average in the United States is about a $6 CPM, but sometimes you’ll see it spike to $100 for no apparent reason. Let’s talk about the 4 main reasons. #1 is our choice of business objective. It’s not that Facebook sees
Why is my Facebook traffic cost spiking up? Read More »
When you allow people to interrupt you, they are controlling your time and priorities. Respond to true emergencies, which must be urgent and important. 99% of the interruptions you have are not important— they can wait and can go through email. Could you imagine if anytime someone had a random question or non-life threatening situation
It’s a seemingly impossible task to police the entire world at scale. Here’s the best understanding of the situation that I’ve ever come across. Not only is it fascinating, but from a business standpoint, will cause you to think about how the platform works for good and for bad. Who would have thought that one
Facebook faces the most difficult challenge in our modern digital era Read More »
On Facebook, it’s 10 seconds– with 6 seconds being the average. Not apples-to-apples because:* Our YouTube channel is long-form content that is as long as 2 hours, but mostly 1 minute, 5 minutes, and 30 minutes.* We are boosting on Facebook, but not on YouTube.* Our 893 YouTube videos are mostly unlisted– so it’s internal
Our average watch time on YouTube is nearly 5 minutes. Read More »
But they were deadly for expeditions back in the old days. The same is true for technology- wonderful for those who have mastery and deadly for the novice. Increasingly, I see motivational posts that claim you can have easy victory with just a strong attitude. But competency through experienced guides and putting in the effort
Waterfalls, glaciers, and volcanos- are beautiful when you’re safe. Read More »
If you do either half-heartedly, slowly speed up, or gradually slow down, you will crash at the end of the runway. Startups and entrepreneurs are like planes taking off. Do your team members understand this dynamic and how it’s different from driving a bus cross-country? A plane can not only get there faster and safer
Why? Because their clients need more video than images, copy, websites, engineering, or whatever. And these video people are also boosting posts, even though they’re not formally trained PPC people. Get with the times or be left behind– complaining about FB, just like the yellow pages and radio folks complained about the Internet.
The smartest agencies I know have more VIDEO EDITORS on staff than any other skill set. Read More »
The big brands are starting to realize that a good chunk of their media spend is being pocketed by the many middlemen along the way and what’s remaining (like nonprofit donations) is being wasted. Even MRC standards and bringing it in-house won’t alone solve the problem– they’re missing a clear process and strategy (goals, content,