Yes, our agency hires young adults. People constantly question my reasoning behind this. Are these young people truly certified and mature enough to be doing this type of work for big clients and personal brands? The way we ensure accountability and quality performance in our work is through the use of checklists and processes. Our […]
Yes, our agency hires young adults Read More »
I just found out that my co-founder, who already stole a client from us, is now trying to steal another one of our top clients. But rather than get mad or try to enforce the non-compete, I view this as an opportunity to make sure we are on our toes, delivering amazing value. After all,
Take care of your people to avoid a situation like this Read More »
Here’s some good advice for anyone who wants to go from a consultant (selling time by the hour/session) to a passive income earner via courses, memberships, and group coaching:
How to go from being a consultant to selling courses Read More »
9 Ways I Do the Exact Opposite of What You’re “Supposed to Do” to Drive Results In the last 20 years of running an agency, I’ve learned that the best way to qualify clients is to defy conventional wisdom. For example: We DISQUALIFY as many prospects and clients as possible – Forget about conversion
9 Ways I Do the Exact Opposite of What You’re “Supposed to Do” to Drive Results Read More »
I like to consider myself a generous guy and am always delighted to help others however I can. But there are 6 major fouls in my book that happen more often than I’d like, such as: Asking for money. I will “loan” money only to friends, which means I don’t expect it back, but am
6 things you should NOT ask me Read More »
I won’t name him, but a well-known marketer said that the way you should evaluate what business to go into should be based on an exercise that goes like this: If you want to make $150,000 per year, then find something you can sell for $1,000 every other day. 150 sales per year and you’re
The media and pundits value being first over being accurate. I believe in doing things well, creating content that stands the test of time. If your content is evergreen, as opposed to “news”, then what’s the advantage of being a few days sooner? The business owners and marketers who are constantly on the lookout for
Today someone reached out to me seeking a job for a friend. This “friend” doesn’t have any credentials, isn’t interested in demonstrating their expertise, and above all…doesn’t know me. Their excuse? They’re too busy to build a professional profile. If someone is looking for work, what are the odds that this is true? That means
The ugly reason why your career is failing Read More »
Especially if you’re a consultant or small agency, you have a lot of people wanting to sit down with you for a free consultation. You probably even have a form where they can book a free initial consultation with you. But most of these appointments end up from folks who don’t want to pay, aren’t
My #1 tip for instantly filtering out the good leads versus the time suckers Read More »
My buddy Markus Frind famously claimed that he worked 10 hours per week building his website. All by himself, he was the CEO, CMO, lone support rep, server admin, PR agent, and everything else. Two years ago, he sold it for $575 million in cash. Not everyone will have that combination of genius and luck.
Don’t work more than 4 hours per day Read More »