SEO for hypnotherapists
Most hypnotherapists get SEO wrong because they think it’s some technical tactical thing related to tools and search engines and programming. That is absolutely not true. The way that you get more patients through Google is you look at the most common searches that Google has around hypnotherapy. For smoking. Hypnotherapy for phobia. Hypnotherapy for […]
Donaji is a killer new Mexican restaurant in SF
But their website is broken, tsk tsk. Who cares, since their tamales and mole are incredible? I had a chance to talk to Alison Cook, who runs the restaurant in the Mission District of San Francisco. Her husband is from Oaxaca and has been a chef for 15 years. They came to our website audit […]
Details matter.
It’s the difference between a perfect drive down the fairway and a kerplunk into the water. Or a beautiful European vacation you arranged, but you when you showed up at the airport for what you thought was your flight, you found out that booked the wrong date. Or an ad campaign where you bid $5 […]
I’ve traded things to get experience.
Instead of collecting things that can be bought, I’ve discovered relationships and moments that are priceless. Objects and employees you can “own”- they are exclusive and get depleted. But knowledge and relationships increase in value the more you give them away. Are you merely employing people or being employed for a paycheck? How might you […]
Honoring others
The posts that work best on Facebook and LinkedIn are where you tell a story that honors someone else. These posts also build your personal brand and drive inbound leads for your business. When you mentor others, you create opportunities for you to lift them up and for them to honor you. Thus, the future […]
Build up your team.
How many companies do you know that actively build up their employees on LinkedIn, actually encouraging them to be seen by other companies? You’d think this is a recipe for disaster– your best folks might get hired away. But if you truly take care of your people and if you find team members that care […]
If you are an SEO, can I say that I’m a PPC?
If you are an MBA, then can I call any degree or skill I have my identity? What you have and who you are aren’t necessarily the same thing. I am not analyzing, optimizing, or advertising.I am a human being who has intrinsic value independent of my skill, job title, and accomplishments. You, my friend, […]
I sliced my finger open while chopping onions in the kitchen.
So forgive me if my typing and email responses are a bit slower over the next few days. Looks like all of us are improving our cooking skills unless we are ordering food online. I cook two from-scratch meals a day with lots of fresh veggies and stir-fried meats. What are you cooking? Arthur Wong […]
Most “influencers” and social media “gurus” feel like frauds, but don’t want to admit it.
Some have a lack of competence, a lack of confidence, or both. It’s not that they’re actively trying to con everyone. My friend Leonard Kim explains how “Imposter Syndrome” works. If you’re reading this, I’ll bet you also deal with guilty feelings– lack of self-worth, hypocrisy between how you look and how you feel inside.
Ultimately, we are all passionate creators.
It may involve basketballs, guitars, or the tool of our trade. But the underlying root is that we entertain and educate. It just so happens that we use social media, email, and whatever vehicles to distribute our message. But at the core, we are sharing our knowledge and passion. It’s the music we each make […]