I clicked on one meal delivery service ad on Facebook. Then, almost immediately, I started seeing ads not just from that company but from competitors in the same category. Yes, Facebook is using your ad performance data to help your competitors. Try it yourself if you don’t believe me. The key is that you have […]
How Small Businesses Can Leverage Facebook’s Data Dynamics using Dollar a Day Read More »
Union Church Charlotte has used ChurchCandy since day one. Brady Sticker helps them attract many Church Visitors every Sunday.
Brady Sticker Helped Union Church Charlotte Get More Visitors on Sundays Read More »
This morning the owner of a plumbing HVAC company asked me how much to build their website. $650 one-time is the short answer. But let’s break this down and see how most home service businesses screw this up badly. It’s no secret that a plumbing HVAC website is just a template that you can inject
What I’m about to say pisses off most people who do social media marketing or believe they do it for a living because they think every social channel is different. They think what you post on YouTube should be different from what you put on TikTok. Twitter should be text-based, while on Instagram, you need
Why ‘Social Media Marketers’ Get It Wrong: One Strategy for All Platforms Read More »
The “secret” to marketing for a home services business is not killer technical expertise in PPC, SEO, or whatever the tool companies and gurus are trying to confuse you with. Here is the secret…. Have solid teams that do great work, which generates happy customers. Then “marketing” is just amplifying the goodness already there. No
The Real Secret to Home Services Marketing: It’s Not About the Tools Read More »
Scott Richter built one of the most recognized gambling channels before the term “influencer” became popular. I’ve known Scott for 25 years—from the early days of affiliate marketing, email lists, and ringtone offers. He ran Affiliate.com, appeared on the John Daly Show, and built massive traffic before “influencer” was even a thing. Today, he runs
How Scott Richter Became a Gambling Influencer with 200M Views Read More »
Ten years ago, I met Steven McConnon. Today, he’s realized his dream of breaking into Silicon Valley. Over the years, I’ve mentored Steven, watching him grow and overcome challenges. Steven worked hard and stayed committed to his goals. Now, he’s a Technical Project Manager/Solutions Architect at Facebook Reality Labs. Seeing Steven achieve his dream fills
Steven McConnon Was Looking to Break into Silicon Valley and He Did Read More »
I got a lot of hate because we ran ads for the Golden State Warriors for five and a half years. I had all these “friends” saying, “You know I’d love a ticket for my buddy and for my girlfriend,” and you might laugh, but many of us are guilty of cold-emailing and cold-calling like
How We Drove $38 Million in Ticketmaster Revenue for the Golden State Warriors Read More »
We had World Gym as our client. They’re the original gym for bodybuilders like Frank Zane and Arnold Schwarzenegger, and they were running professionally shot corporate ads. Their ads weren’t working on TikTok. So I did a search on TikTok for World Gym and saw a bunch of regular people working out at World Gym.
World Gym Leveraging the Social Amplification Engine Read More »
This data leak on the API came out that there are 14,000 variables that Google looks at to determine whether your local service business is Googleable and whether you’re lying in SEO. As a result, all the “SEO experts” have gone nuts trying to deconstruct the clickstream data, saying things like “the overall domain matters,
Google’s Lie Detector Test: Why Authenticity is the Only SEO Trick You Need Read More »