Dennis Yu

Conferences

How to instantly recognize the experts from the amateurs

Know how to instantly tell an expert from an amateur? The expert spends 90% of their time practicing the fundamentals and only 10% of their time doing “pro” stuff. The amateur spends 90% of their time trying to do the “pro” stuff while ignoring the fundamentals. The amateur marketer chases tricks and hacks. The amateur

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Don’t do this if you want to speak at a conference

Putting on conferences is increasingly harder, so organizers are resorting to trading speaking slots for sponsorship dollars. The result is that most conferences devolve into pitchfests, where vendors shamelessly sell, like above. Here is one example of where they reached out and I replied asking for more information: So my assistants reached out 7 times

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