My apologies in advance for the math here– I’ll keep it to a minimum to explain the points. Below is a Google Analytics screenshot from a funeral planning site. Facebook traffic represents sources 4, 5, and 8. 4) apps.facebook.com: This is self-serve PPC traffic from ads that show up on apps. Most plentiful but has […]
The 3 types of Facebook traffic– what is best? Read More »
This morning, Shoemoney put up a guest post by me covering Facebook Quality Score. Because we manage a few dozen fan pages, as large as a quarter million fans, I wanted to lend insight into what the metric is and what it may mean to advertisers and affiliates in the future. Let me clarify a
Facebook Post Quality Score Read More »
A guest post by Adam Sachs, co-founder of Ignighter, a group dating site with great relationship advice and a fun place to work I’m Adam Sachs and I run the world’s largest group dating site. Since our initial launch as a Facebook Application in January 2008 and subsequent relaunch as a destination site in August
World’s largest group dating site goes from free to subscription based Read More »
Guest Post by Nicholas Abramovic. Nicholas helps singles meet new people at Zoosk – the largest dating application on Facebook, MySpace, Bebo and Hi5. Nick also covers affiliate marketing, advanced PPC tactics, and other fun stuff at many-body theory. Facebook’s self-serve advertising platform now allows advertisers to target whether users have already added your application
Facebook Ads New Targeting to Application Owners Read More »
Facebook keeps releasing new features to its self-serve PPC platform. It feels like Google from 2003– are you keeping up? Did you see that you can target people on their birthdays, in addition to your existing fans, as well as being able to select multiple countries? If you’re selling gifts of any type— this is
Target Facebook users on their birthdays! Read More »
We’ve spent the last 4 months porting our Google campaigns over to Facebook. Just like with AdWords, where you pay for clicks, but not impressions– one trick is to place your phone number in the ad. Some proportion of folks will call the number right from the ad, which gives you a free lead. What
Facebook ads for local businesses– get FREE calls! Read More »
The folks at Webmaster Radio put on the first Affiliate Convention, ending just a few hours ago. Billed as “free for affiliates”, many said that the event wouldn’t happen, wouldn’t attract high-quality affiliates, and couldn’t secure a sponsor. Even Larby Amirouche was considering whether or not he was going to come. But when 10 of
Learnings from Affiliate Convention 2009– Denver Read More »
3 million users took their names last Friday in Facebook’s vanity url rush. But even bigger than that is grabbing the vanity URLs for your fan page(s), which opens up on June 28th. If you have at least 1,000 fans by May 31st, then you can grab them now. Likewise, if you’re a journalist or
Facebook Vanity URLs– get yours! Read More »
I’d think a better measure of quality would include a percentage of active fans multiplied by a spamminess index (governed by how many people unsubscribe and how many folks don’t contribute real comments). What has been your experience with Facebook’s Quality Score? Have you been able to beat Keith Wilcox’s 205.9? What’s the maximum score
Can you beat my 205.9 Facebook Post Quality Score? Read More »
Today I received two “urgent” messages from a Facebook user named Brian Zisk. They are both similar in content and tone, so I’ll just post one of them below. There is a game on Facebook called “Friends For Sale“. You buy and sell friends, and in the process are able to give them nicknames, send
When people take Facebook too seriously…. Read More »