The time of day I post doesn’t matter. I used to try to time my posts around 10 am and 5 pm because I heard that is what works best. Same for the “optimal” length of posts, optimal number of hashtags, and whatnot. I’ve been testing posting at all hours of the day and find […]
Most “experts” will disagree with what I’ve tested and learned here. Read More »
I got this message from Facebook just now, recommending that I boost my posts. I test their recommendations to find out for myself what works and what doesn’t. Instead of going off what other people are saying, no matter how good it may sound or how confident they are of their opinion– find out for
Find Out For Yourself Read More »
In December 2018, I looked back at the most popular posts from my page and I extended the boosts on them. So instead of having to come up with new stuff to say every single day, I rely upon my greatest hits to continue producing results. Here is a one-minute video I made at the
I did 80 hours of work in 30 minutes. Read More »
On the one hand, it’s super effective for small businesses. We’ve tested boosting stacked with conversion ads, with or without reusing the posted, versus straight conversion ads. On the other hand, the boosted posts are primarily driving likes/comments/shares, often at the expense of conversion- since Facebook will sub-target to people who engage but will never
The Facebook folks and our teams have argued the merits of boosting posts. Read More »
I thought this post was going to do well since it had a couple of photogenic people in an interview at a conference. Even though the engagement rate was close to 10% (17 out of 219), I got hammered by the Facebook algo, charging me $6 to reach 200 people. That is a $30 CPM
Always Be Testing! Read More »
If you’re going after an engagement, you might be disappointed in getting only 10 likes. But if your goal is impact, which it should be, notice the 522 views, which is probably about 430 in reach. Most people, including you and me, don’t publicly comment on posts. But many people come up to me at
Here are the stats on a LinkedIn post I made a while ago. Read More »
Convert your Instagram profile to a business page, so you can boost it and get basic stats. Then you can boost FB posts to a worldwide audience that’s further segmented by interest or target that you know is highly relevant to what you do or stand for. Use the dollar-a-day strategy to get social proof
The cheapest way to get massive likes on a post is on Instagram. Read More »
What if 1% of the time, you’d make a million dollars and the other 99% cost you a few dollars and a few hours each attempt? Are you okay with a 99% success rate? What if it’s an airplane that crashed 1% of the time, killing everyone on board, but 99% of the time they
Are you okay with a 99% failure rate? Read More »
Because I’m using the “worldwide” country targeting instead of typing in every single country in the world. And it’s intersected with fans of Social Media Examiner and Digital Marketer, the two communities that know me best. The high engagement rate of 40% gives the ad a better cost per engagement and cost per thousand impressions.
1/3rd of a penny per like. Read More »
If you choose the website conversions objective, you might notice that your average CPMs will double– going from perhaps $6 per thousand impressions to $12 per thousand impressions. We see a lot of people freaking out over the cost of their traffic rising. And many are making the mistake of running ads for video views,
Website Conversions Objective Read More »