Many factors go into the CPM (cost per thousand impressions) that we’re paying. The average in the United States is about a $6 CPM, but sometimes you’ll see it spike to $100 for no apparent reason. Let’s talk about the 4 main reasons. #1 is our choice of business objective. It’s not that Facebook sees […]
Why is my Facebook traffic cost spiking up? Read More »
Post your videos and pics as either square or vertical on Facebook. Then your posts will take up the whole phone screen instead of just 1/4 of the screen, which is what you get in the landscape. If you’re on Facebook, scroll through your feed to see if this is true. Then consider how much
I’ve preached $1 a day for years now– but sometimes you need to spend $2 or $3 a day for your boosted posts. Why? Because Facebook will penalize you if you have audiences that are too small– to jack up your CPMs (cost per thousand impressions) to even $50 or $60, even if you have
Anything that doesn’t tie to ROI is ultimately a Ponzi scheme– since likes and engagement must translate to trackable sales at some point. And why would advertisers care about mega-market trends, as opposed to the sales they drive in their own cash registers– since following the herd is rarely a good strategy. I believe and
Here’s something that should scare you and inspire you at the same time. If your posts are getting low engagement, Facebook’s recent algo change will penalize you harder than before. This means you’ll get less reach, which gives you even less engagement, which then further decreases your reach. And so forth, in a downward spiral
A matter of degrees Read More »
Surprising. I’ve fought this for a couple of years now, but now I finally understand why Facebook is not recommending us to choose “website traffic” (clicks) as a bidding objective when we can choose conversions or brand awareness. We used to bid for clicks because we didn’t have enough conversions for the system to optimize.
Facebook CTR has less than a 1% correlation with sales or business results. Read More »
This post will probably live for years, just like some Google ads have lived over a decade untouched. Why not let evergreen content continue to deliver royalties for you, like the “greatest hits” from your favorite rock band, though perhaps recorded 20 years ago? It started out as just a dollar a day for 7
Here are the reasons why:– Text- heavy posts, especially memes, violate the 20% text rule, so you get disapproved or penalized.– Some organic posts cannot be boosted– they have profanity, use Facebook’s brand the wrong way, or violate the ads TOS (like having a gun pointed towards you).– You’ve exhausted the original audience, so your
See below for how I spent $976 but set a budget of only $290 on a boosted post. You can promote a post from Ads Manager or Power Editor, and also boost the post right there from Insights or the timeline. 90% of the time, I’m lazy and will boost right there, since I can
How it’s possible to spend MORE than the budget allocated on a boosted post? Read More »
Facebook’s algo is so heavily influenced by engagement rate, you MUST use public figure pages + one-minute videos + dollar-a-day boosts. But I don’t want to create a public figure page on Facebook, you say. I’m not “big” enough, not a professional speaker, or of that braggadocio personality. Look at it, not like self-promotion or