Yup. Don’t freak out– it’s not like walking naked into a mosquito nest. You already know that Facebook has given us a tool to download all our data— messages, posts, pictures, friends, and whatnot– even private stuff. But I’ll bet you didn’t know they recently and quietly added a list of all the advertisers that […]
285 companies have me in their Facebook custom audiences. Read More »
So much quibbling among the SEOs about how Bing is stealing traffic from Google or how Yahoo! isn’t what it once was. Ten years ago, I worked at Yahoo! And while I’d be tempted to chime in on this tempest in a teapot, they’re missing the point. That’s me with Jerry and David, who co-founded
Google’s search share went from 79% to 75%– why that doesn’t matter Read More »
Check this out– $39.68 on 390 impressions. That works out to $107.60 CPM (cost per thousand impressions). For the math people out there, that is 10 cents per IMPRESSION, not per click. Fortunately, I got 7 clicks, so it works out to less than $6 a click. Is that too high a cost? If it
The most expensive ad on Facebook ever? Read More »
He’s a big Jayhawks fan. And a fan of the Chiefs– even got the previous head coach fired. Master storyteller, media manipulator, and stand-up comedian. Makes his corporate presentations funny, too. He sprinkles animated gifs into his presentation– try it! Social in real life translates into social online. Do you think big people are inherently funnier?
What I learned from 4.5 days watching Travis Wright– master storyteller in action Read More »
Scott Rawcliffe is a fitness instructor who also coaches other fitness pros. His content is solid, posting a couple of times a day with a strong mix of photos, motivational quotes, and interesting tidbits. His reach was usually under 100 people (the number of people who see his posts) and he got only a handful
Silly! Facebook is like a garden, not a supermarket Read More »
If you’ve run a boosted post (just don’t do it) or a newsfeed ad, you’ll get this. No, it’s not Tourette’s. It’s people who don’t understand that pages can pay to show up in the newsfeed. You can snipe a single person’s newsfeed, even without their friends or your fan noticing. They will say, “Get off my Facebook”,
Attack of the potty mouths on Facebook– how to Immunize Yourself Read More »
Photo by Tim Ash – Sitetuners.com I was so afraid of speaking publicly that I hid until I had to come out. Even a meeting with just 5 people gave me the shivers– I’d freeze up and later kick myself on all the clever things that I should have said then. Fast forward a few
How to not suck at public speaking Read More »
This is a guest blog post by Kathy Hipple of Noosphere Marketing Sada Shop increased its fan base by over 600% in just two months by launching a clever quiz and a fun contest and adding sponsored ads to amplify its fans’ response. Here’s how we did it: Devise an engaging contest or quiz idea to
603% Growth from Sponsored Stories- What One Small Biz Learned Read More »
If you’ve ever heard Marty speak—a whirlwind of energy—then you can appreciate that reading his book on Killer Facebook Ads is like having him sitting next to you, explaining exactly how you would create ads for your particular situation. 200 pages of Marty—enough to make your mind explode with ideas! My favorite parts are Chapter
Why “Killer Facebook Ads” by Marty Weintraub is a MUST-Read Read More »
Hello Dennis, After following the instructions for Dennis’ AppSumo video, I was able to build a following of 3,775 fans on my FB page (from 300). That’s good news. When I post a link to a new page of my webcomic or something, my “Feedback” percentage tends to be in the 3-4% range. Also good
Small Business Tells All– How He Achieved 1081 Percent Growth on Facebook Read More »