Facebook’s ad tool gives you demographic counts. Here are the number of people 18+ in Singapore– 1.8 million: We’ve left the setting on both genders and all relationship statuses. Now we look at just the females. There are 903,840 of them, which is about half the population. Now let’s look at females who are seeking […]
Singapore is full of lesbians according to Facebook Read More »
I set up Google Alerts to monitor a number of keywords– and increasingly I’ve noticed how updates to Facebook pages are now showing up. Part of this is the fact that Google is increasingly using social signals to determine rankings, since what might have gotten hundreds of links a few years ago will today get
Facebook Fan Page updates showing up in Google Alerts Read More »
Is this just me or are you also seeing 3 ads on the Facebook homepage? This reminds me of the days when Yahoo! and Google would insert more ads on pages to increase revenue. Could imagine what Facebook would look like if they inserted ads all over– leaderboards on the top and bottom, and regular
3 Facebook ads on the homepage Read More »
A couple of weeks ago, Facebook released community pages– an attempt to auto-tag the web and build a rival to Wikipedia. Great SEO strategy, as these are in-text links coming from people’s profiles, allowing Facebook to extend their rankings from not just people’s names to businesses, but now to organizations, concepts, favorite foods, common complaints,
Facebook Community Pages auto-generation out of control Read More »
A Rice University study last week claims that Facebook is an effective marketing tool because of these stats, comparing Facebook fans versus their general customer base: Made 36 percent more visits to DG’s stores each month. Spent 45 percent more of their eating-out dollars at DG. Spent 33 percent more at DG’s stores. Had 14
Determining the value of Facebook for your business– mistakes you’re probably making Read More »
Internal documents propose that users can become a fan by just clicking “like”, as opposed to “become a fan”. Their documents, read them here and note that saying “like” is a lightweight method of expressing interest. BlitzMetrics’s take is that this will cause several things to happen: Users (I was about to call them “fans”) will
Facebook Fans– concept being changed to “like” Read More »
Whoa, I just logged into my Google Analytics and see it in Korean. I hadn’t changed my browser’s language settings, logged in as another user, or had dinner at my favorite Korean restaurant. I have seen this kind of unexpected personalization from Facebook before, where sometimes they change your language settings based on where you’re
Google Analytics in Korean– and a scary thought Read More »
Read the MediaPost article, hot off the presses. Omniture (now owned by Adobe) will have the ability to buy ads via SearchCenter, their PPC management tool, by the end of 2010. That’s over 3 years behind Content Factory– an eternity in web advertising, so it will be interesting to see what product is in place
Facebook and Omniture ink analytics and ad serving deal– problems lie ahead Read More »
I went through the trouble of clicking on the ad and installing the app so that you don’t have to (a lot of work, I know). Just print out this coupon and redeem it by January 31st to get a free bagel and shmear. Better yet, print out 10 of these and share them with
Einstein Brothers Free Bagel– print this coupon! Read More »
An article in MediaPost today highlights why few companies are delivering upon their loyalty programs. In a nutshell, consumers want personalized rewards, whether it be through their grocery store cards, airline frequent flyer program, or other points-based systems. But marketing departments are not able to personalize because they are unable to collect the data needed
Why loyalty programs are failing and how to fix yours Read More »