To be an INFLUENCER. Yes, to be paid just to be who they are– to have people extend them the red carpet and royal treatment everywhere as if they lived in a Disney movie. Pop the bubble and you risk teenage outrage– hey, nothing wrong with wanting nice things, going on luxury vacations, or getting […]
My friend, Connor Snyder crushed it with his loan officers with the WHY, HOW, WHAT strategy (click the screenshot below). They make one-minute vertical videos answering these questions– then promote them from their Facebook public figure pages. Seems like magic or a “hack”– but then you realize that Facebook lead gen is really just personal selling–
If you want to dominate Google search on your name, your location, and other long-tail searches, you MUST check out this tip on how to manipulate wiki data for the answer box and knowledge graph. Take the first position and block out ads, too. Watch this.
The amazing (or scary) part of being a Founder is that you are representing your company 24×7– even if not during “working hours” or in the office. Yell epithets at the Chick-fil-A drive-through employee, surf porn late at night, or get arrested for drunk fighting– you are representing your company. That’s proof enough of the
When all eyes are on you. Read More »
The “secret” is to assemble “high authority” content that you boost for $1 a day. A lot of people talk generically about how to build a personal brand, why you should be authentic, and why you should “follow your dreams”. Getting pumped up is a good thing– and even better is having some process behind
Want the program I use to build other personal brands, including my own? Read More »
Use this framework to structure it– and record your one minute videos with confidence!
Are you struggling to make your WHY video? Read More »
Facebook’s algo is so heavily influenced by engagement rate, you MUST use public figure pages + one-minute videos + dollar-a-day boosts. But I don’t want to create a public figure page on Facebook, you say. I’m not “big” enough, not a professional speaker, or of that braggadocio personality. Look at it, not like self-promotion or
It’s that telling powerful stories generates a connection with your community of existing customers, potential customers, and partners. “Powerful” is evidenced by the authority of who is saying it, the vulnerability you show in your personal brand, and the credibility of those you associate with. That’s how to decode the vague aphorism of ” you
It’s not that “video is key” on FB. Read More »
Here’s a simple process. Questions?
Want a systematic way to build your authority via 6 steps? Read More »