Dennis Yu

promoting yourself

Attack of the potty mouths on Facebook– how to Immunize Yourself

If you’ve run a boosted post (just don’t do it) or a newsfeed ad, you’ll get this. No, it’s not Tourette’s. It’s people who don’t understand that pages can pay to show up in the newsfeed. You can snipe a single person’s newsfeed, even without their friends or your fan noticing. They will say, “Get off my Facebook”, […]

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Are you running afoul of Facebook contest rules?

On November 4th, 2009, the new Facebook promotional guidelines took effect with little notice.  Whether you’re selling Maggianos or marijuana, the rules have a major impact on you and are strict.  For example: You can’t require the user to post, friend, or comment as part of being entered into your contest. You can’t notify winners

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$100 million for Yahoo’s new ad campaign– it’s about YOU!

3 months ago Microsoft spent $100 million to launch BING search.  And now Yahoo! has followed suit, spending another $100 million for their own branding campaign.  All the while Google and Facebook are laughing at the big company mentality for marketing– to spend money on traditional advertising. If your search quality hasn’t changed, then invest

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