This really happened to me, last year. I realized this as my friend, Kenton, was driving me to the airport for a flight that was leaving in 15 minutes from Las Vegas yesterday. How would I get through security with nothing but a phone to catch a flight a few minutes later? I had CLEAR […]
I forgot my laptop, passport, credit cards, and valuables in the conference room. Read More »
The more people you have, the more small mistakes you will have— it’s unavoidable. The question is, how strong is your process to be able to handle it? I know many great agency owners who went under because it was just too much. Such a sad situation. Robert Craven and I discuss the specific challenges
Running an agency is about not letting the many small mistakes kill you. Read More »
To get cheap video views against your target audience, look at these two diagnostic factors. 1) base CPM– how much you’re paying per 1,000 people/impressions. No matter the objective you choose (messages, leads, engagement, conversions, views, etc), Facebook is still calculating how much they are earning per 1,000 impressions. If you’re above a $10 CPM-
This is the double-whammy of Facebook ads– let me break it down for you. Read More »
My friend, Connor Snyder crushed it with his loan officers with the WHY, HOW, WHAT strategy (click the screenshot below). They make one-minute vertical videos answering these questions– then promote them from their Facebook public figure pages. Seems like magic or a “hack”– but then you realize that Facebook lead gen is really just personal selling–
This is how you shoot one-minute videos for professional sellers- real estate agents, mortgage brokers, insurance salesmen, attorneys, etc… We like to shoot outdoors, as opposed to the “prison lineup” of a white wall directly behind you with dim incandescent lighting. Shoot continuously with the subject being interviewed by a colleague, not looking at the
68,774 people saw this post and 28,590 engaged. It’s not the 50% engagement rate that struck me– it’s that I was able to reach 68,774 people with a couple of clicks. Imagine a Super Bowl-sized stadium full of 67,774 people you reached for $197.90. That’s 68,774 sets of eyeballs, each one on their phone, looking
Be a Better Marketer Read More »
They wrote copy that looks like it came from a marketing department, not a human. All this talk you hear about being genuine, human, personal, and conversational is just another way to say this… Do the EXACT OPPOSITE of what looks like an ad. That means:– Use vertical video instead of landscape.– Have “cell phone”
Want to know the #1 mistake I saw being made by nearly all marketers in 2019? Read More »
Strategy trumps tactics. Direction is more important than speed. So why are you spending so much time on the details– HUSTLING– instead of making sure you’re working on the right things? Work only 3 hours a day– not because you’re lazy, but because you need 3 hours to learn and 3 hours a day to
Work 3 hours a day. Read More »
$200 to reach only 3,000 people– which should typically cost $30. And we got only 20 webinar registrations, which is a $10 CPL on a FREE webinar where we’re not selling anything. So zero ROI there, too. But in the last two weeks, we’ve done several deals at $20K a month– deals that came because
This looks like a TERRIBLE ad performance. Read More »
The time of day I post doesn’t matter. I used to try to time my posts around 10 am and 5 pm because I heard that is what works best. Same for the “optimal” length of posts, optimal number of hashtags, and whatnot. I’ve been testing posting at all hours of the day and find
Most “experts” will disagree with what I’ve tested and learned here. Read More »