Dennis Yu

Have you seen Facebook’s new action reporting for ads?

For each ad, you can get a detailed breakdown of actions by type, separated into post-impression (24 hours), post-click (24 hours), and post-click (7 days). To get there, just click on the ad performance within the web-based ad manager, then “see full actions report.” Some of us are still accidentally basing our Cost Per Fan

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603% Growth from Sponsored Stories- What One Small Biz Learned

This is a guest blog post by Kathy Hipple of Noosphere Marketing Sada Shop increased its fan base by over 600% in just two months by launching a clever quiz and a fun contest and adding sponsored ads to amplify its fans’ response. Here’s how we did it: Devise an engaging contest or quiz idea to

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$100 million for Yahoo’s new ad campaign– it’s about YOU!

3 months ago Microsoft spent $100 million to launch BING search.  And now Yahoo! has followed suit, spending another $100 million for their own branding campaign.  All the while Google and Facebook are laughing at the big company mentality for marketing– to spend money on traditional advertising. If your search quality hasn’t changed, then invest

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