I’ve changed my mind. I’ve decided that I’m an INFLUENCER after all. By working on ad campaigns, I INFLUENCE the client’s leads and sales. By being on top of business communication– 900 emails a day– I INFLUENCE our projects getting done and INFLUENCE stuff not falling through the cracks. In fact, the harder I work, […]
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Yes, our agency hires young adults. People constantly question my reasoning behind this. Are these young people truly certified and mature enough to be doing this type of work for big clients and personal brands? The way we ensure accountability and quality performance in our work is through the use of checklists and processes. Our
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Hotwire make a mistake in my reservation. Hey, service failures happen and customer service managers have attitude. But this post is not about that– it’s about how to get your way without the stress of going round and round. Here’s what happened, if you’re interested. What matters is when you need to influence a few
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That’s like missing out on Facebook ads when they launched in 2007. Let’s cover this early-stage ad platform to understand the opportunities and the Head on over to advertising.apple.com. Sign in with your Apple id. There are 4 steps: campaign set-up, targeting, ad, and summary. Sign in to your iAd workbench to promote an app
What? You haven’t tried Apple iAds yet? Read More »
Facebook knows who your friends are, what you did last night, and what you might be doing a year from now. And mobile gives them an opportunity to collect more data, to even passively listen in on your songs to make sharing easier. They bought face.com a few years ago for facial recognition technology, ostensibly to help you
Facebook is so smart, they know where you are! Read More »
Interestingly, Facebook mobile converts slightly better than desktop newsfeed, but it depends on the product you’re selling, the content you’re promoting, and how much you’re asking for on the landing page. The right-hand side ads fared poorly here but delivered the most clicks and the highest share of new visitors. Of course, new visitors convert at a
What converts best: Facebook or LinkedIn? Here are the results… Read More »