advice

My hope in this video is to COMPLETELY reframe how you think about marketing.

advice, Digital Marketing, video / Dennis Yu

That your VIDEO is your funnel, not that videos are part of your funnel. And how to stack relevancy via sequenced, interactive journeys that shorten your conversion path by 500%. If you can get your head around the pre-requisite understanding of how Quality/Relevance Score is calculated for search and social engines, the reward for you […]

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I think I’m going to throw up.

advice / Dennis Yu

The number of people selling courses on how to sell a course is mind-boggling. And I’ve forced myself to go through about 20 of the most popular ones to see what they’re doing. Here’s what I’ve learned if you’re curious: + 95% of this is hype designed to make you salivate– like dangling a steak

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Do you feel like you’re in over your head?

advice, Personal Growth / Dennis Yu

Me, too. That’s a good sign since it means you recognize the challenges and workload you’re carrying. To be overconfident is dangerous– blind arrogance, Dunning-Kruger style. I’d rather see the “check engine light” go off than smash in the screen to pretend everything is just fine. Use pain and anxiety as a diagnostic signal– to

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Watch Your Notifications

advice, facebook analytics, facebook marketing and advertising / Dennis Yu

Two notifications here show our interactions being a multiple of our reach. Except in rare circumstances, like photo gallery views and super small audiences, you cannot have an engagement rate greater than 100%. Should you freak out at this bug? Nah, any more than someone in California losing their mind over a 3.0 earthquake or

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Find Your Niche

advice, Branding, content marketing / Dennis Yu

A Kardashian handing a can of Pepsi to a battalion of police officers, which somehow diffuses racial tensions. NatWest Bank’s Mr. Banker mansplaining to female customers. Budweiser today giving out rainbow beer glasses during Pride Week. Big, monolithic brands lack such purpose that their ham-fisted attempts to stand for a mission create more backlash. You

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A fascinating story of one man’s transformation into a right-wing radical.

advice, Algorithms / Dennis Yu

The author uses this extreme example to blame YouTube’s attention-hungry algorithm for creating radicals of all types. If I watch videos of people eating bacon, the algo will recommend more videos of people eating bacon– SURPRISE! You can use this same line of logic in any algorithmically-driven system that makes recommendations. If you watch a

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If you’re a one-person business– guess what?

advice, Business, Entrepreneurship / Dennis Yu

You’re not a business. Because when you step away, your business doesn’t exist anymore. What would happen if you went on vacation for a month with no internet? You need people, processes, and platforms so that your business can run without you being there. Just as ridiculous is the CEO of a one-person firm. I

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Disclaimer:

advice, Growth Mindset, Relationships / Dennis Yu

If you lead your business with love, empathy, and the ability to have free time that allows you to have quality time with friends, family and loved ones, this post is not for you. But if money, data, or analytics are the motivating factors in your life, read on because… This is going to piss

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What your boss will never tell you.

advice, leadership, team management / Dennis Yu

You’re either creating problems for her or that you’re solving problems for her. And this is the key to advancing– whether your boss is your employer, client, customer, teacher, or parent (yes, all these are bosses). I’ve had some incredible mentors over my career– and some spectacular failures, too. But when I messed up and

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Get Rich Quick Ads

advice, facebook marketing and advertising / Dennis Yu

Are you selling courses on personal success, how to make 6 figures a month from your laptop, win at MLM, or how to get rich doing various things? Facebook will disapprove your ads and ban you from advertising if you don’t clearly understand what they told us today. I’ll paste it below, courtesy of Kenny Hoang,

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Dennis Yu