I’m totally going to use this technique.
I’m totally going to use this technique. Read More »
advice
My hope in this video is to COMPLETELY reframe how you think about marketing.
That your VIDEO is your funnel, not that videos are part of your funnel. And how to stack relevancy via sequenced, interactive journeys that shorten your conversion path by 500%. If you can get your head around the pre-requisite understanding of how Quality/Relevance Score is calculated for search and social engines, the reward for you
My hope in this video is to COMPLETELY reframe how you think about marketing. Read More »
I think I’m going to throw up.
The number of people selling courses on how to sell a course is mind-boggling. And I’ve forced myself to go through about 20 of the most popular ones to see what they’re doing. Here’s what I’ve learned if you’re curious: + 95% of this is hype designed to make you salivate– like dangling a steak
I think I’m going to throw up. Read More »
Do you feel like you’re in over your head?
Me, too. That’s a good sign since it means you recognize the challenges and workload you’re carrying. To be overconfident is dangerous– blind arrogance, Dunning-Kruger style. I’d rather see the “check engine light” go off than smash in the screen to pretend everything is just fine. Use pain and anxiety as a diagnostic signal– to
Do you feel like you’re in over your head? Read More »
Watch Your Notifications
Two notifications here show our interactions being a multiple of our reach. Except in rare circumstances, like photo gallery views and super small audiences, you cannot have an engagement rate greater than 100%. Should you freak out at this bug? Nah, any more than someone in California losing their mind over a 3.0 earthquake or
Watch Your Notifications Read More »
Find Your Niche
A Kardashian handing a can of Pepsi to a battalion of police officers, which somehow diffuses racial tensions. NatWest Bank’s Mr. Banker mansplaining to female customers. Budweiser today giving out rainbow beer glasses during Pride Week. Big, monolithic brands lack such purpose that their ham-fisted attempts to stand for a mission create more backlash. You
A fascinating story of one man’s transformation into a right-wing radical.
The author uses this extreme example to blame YouTube’s attention-hungry algorithm for creating radicals of all types. If I watch videos of people eating bacon, the algo will recommend more videos of people eating bacon– SURPRISE! You can use this same line of logic in any algorithmically-driven system that makes recommendations. If you watch a
A fascinating story of one man’s transformation into a right-wing radical. Read More »
If you’re a one-person business– guess what?
You’re not a business. Because when you step away, your business doesn’t exist anymore. What would happen if you went on vacation for a month with no internet? You need people, processes, and platforms so that your business can run without you being there. Just as ridiculous is the CEO of a one-person firm. I
If you’re a one-person business– guess what? Read More »
Disclaimer:
If you lead your business with love, empathy, and the ability to have free time that allows you to have quality time with friends, family and loved ones, this post is not for you. But if money, data, or analytics are the motivating factors in your life, read on because… This is going to piss
What your boss will never tell you.
You’re either creating problems for her or that you’re solving problems for her. And this is the key to advancing– whether your boss is your employer, client, customer, teacher, or parent (yes, all these are bosses). I’ve had some incredible mentors over my career– and some spectacular failures, too. But when I messed up and
What your boss will never tell you. Read More »