While all of the Isaacs’s dogs have been a special part of the family, one dog truly captured Darryl’s heart like no other —Honey Isaacs, a dog for comfort, was a Labrador mix adopted from the Humane Society.
Honey had been a great addition to the Isaacs family. Long walks in the park and a trip to the Doggy Daycare, she had been an integral part of the tight-knit group.
With her adventurous spirit, always lounging in the sunbeams and bringing joy to the neighborhood, she brought plenty of love and hope that shone brightly in the Isaacs.
Honey’s story was a representation of so many dogs in the Humane Society, abandoned, with no shelter and little food. Even so, she had plenty of vibrant energy.
She loved being around people, especially children. But more than anything, she loved spending time at home with the Isaacs.
She was a close friend, a loving companion, and a family dog who left lasting paw prints in their hearts.
Leaving Lasting Paw Prints
Hammer’s Pet Dog
Honey has given Darryl and the family her absolute all. In return, they too, have given their most genuine love and adoration for their four-legged kin.
Sadly, her paw prints are now in heaven, getting much-deserved snuggles and belly rubs from angels.
Still, the Isaacs continue to celebrate Honey for her love of attention and her ability to befriend every dog and human at the park. They paid tribute to their beloved jet-black Lab for “Rainbow Bridge Remembrance Day.”
Remembering “Honey” for Rainbow Bridge Remembrance Day
Encourage Others and Adopt
Our furry buddies are there for the good and the bad times. They’re immensely loyal and endearingly affectionate. And with their boundless judgment-free cuddles, we can be our most authentic selves.
A short time ago, adoption was nothing but a rarity. But thanks to continued animal welfare support, neglected pets are finding homes and gaining access to veterinary care.
Setting the stage for others to follow, Darryl Isaacs and his family bask in the warmth and comforting memories brought by Honey, their dog for comfort, inspiring and encouraging everyone to adopt a companion animal.
Wondering how some people rise above the noise and get a high following on their social media accounts? Let me show you how I grew Gavin Lira’s account from 12 followers to 18,000 using the “Facebook for a Dollar a Day strategy.”
How did I do it?
I used the Dollar-a-Day strategy to boost his best tweets. I boosted any tweet that I felt had a lot of value for his core audience for $1 a day, just to generate engagement.
He was in Pakistan speaking at a conference, so I boosted his video to the attendees there. On Twitter, people follow what’s popular. So, I shared crowds following him plus shots with well-known people.
When you start to go viral, you can rely just on organic growth. But to get the initial conversations going, I had to spend $70 to boost 10 tweets for $7 each over a week. I boosted 10 tweets because I wanted to let the algorithm tell me which ones are winners since we are always wrong as humans.
Your audience wants to relive highlights, so boost those.
Who would have thought that this picture with @darrylleeisaacs would get a lot of personal injury attorneys following him?
How do you know you have a winner?
Tweets that got over 20% engagement are winners— meaning 2 in 10 people clicked on it, viewed his profile, commented, etc. Normally, he got 2-3% engagement, which is why I needed to tweet 100 times to find approximately 10 winners.
This is his best post, getting penny engagements, and 5% of people who saw it followed him. @sunnyaliEC is the most loved entrepreneur in Pakistan.
I’ll bet you have dozens of pictures on your phone with someone well-known, where you can honor them with gratitude. The most connected people in any industry are the conference organizers— honor them!
The Misconception
Some people think Twitter is only text. But his videos often get over 50% of people stopping to watch. And then when I boost, my cost-per-view is fractions of a penny.
I literally grab pictures and videos straight from my camera roll. For example, this book was given to him by @kfreberg–the #1 PR professor in the US. I tagged her and boosted it to her followers- super relevant for both of them.
It’s just as hard to go from 10 followers to 100 followers as it is to go from 1,000 to 10,000. Use $1 a day to speed up the beginning of that curve. Promote a friend’s company like @blusharkdigital so they share your posts.
Watching the magic of the Dollar-a-Day strategy unfold
A week later, he hit 15,000 followers and also got a blue check. This increased his engagement rate by 30%–more trust. If a post would have gotten 100 likes, he’d get 130 likes.
Unlike other networks, no extra cost to post a pic.
I also found content that worked elsewhere and repurposed it into Twitter. Reddit is my favorite source, followed by blog posts he’s written, snappy things I overhear friends say, and Facebook. Build threads like this to stack engagement.
Dollar-a-Day works wonders!
I invented the Dollar-a-Day strategy 15 years ago and works on all social networks.
You might say it’s like “throwing raw meat to the dogs,” which is partly true. Yes, I’ve shared posts that received a lot of attention (for example, 1,000 likes on a post honoring freelancer friends in Pakistan), but if I didn’t also tie these posts to his expertise, his followers would be low-quality and random.
I used high-engagement posts to break through the noise, allowing people to see that his expertise is worth looking at and listening to.
It is a relationship-building strategy called FGF— Find, Give, Friend.
You may be posting really good tweets, but when you have no followers, nobody will see your stuff!
Unfortunately, he failed to take care of what I had built for him because of unacceptable business practices. If you’d like to know more about that, read the two articles below.
But don’t make the mistake I’ve made with one Office Hours subscriber specifically, where I’ve given him hours of my time privately to help him build his brand.
He wanted me to join his podcast several times, then canceled and no-showed, which is not good form.
He didn’t follow through on the specific recommendations I gave him– which is key for anyone in our program, even if just courses, group coaching, or private one-on-one coaching.
We are teaching at intermediate to advanced levels– we don’t have much beginner-level content.
But if you present yourself as an industry pro who is teaching others about how to expand your brand via digital, I’d assume you’re not a beginner yourself.
We are not right for everyone. We aren’t trying to please everyone— just the top folks in the industry to start, who in turn can then teach their communities.
I admire that our subscriber wants to be a big personal brand that teaches others how to grow their personal brand. But he’s not at the level of a partner– he needs to be a specialist (learn how to do digital) or a business (client) first.
Watch for people who want to be partners, but need to start at specialists or businesses.
Think about their expectations and look at it from their point of view – as if they were actually a partner – to see the gap in expectations.
Sometimes a major screwup can make it go negative, resulting in overdraft fees.
The key is to make so many small positive investments that when you goof up, you’re still positive.
Most people have bank account balances that are just above zero, easily wiped out when the unexpected happens.
Or they are so transactional, they are living paycheck to paycheck.
Are you constantly making investments to build up long-term relationships, so that there’s no chance you will ever bounce checks with the people that matter to you?
The “crutch and leash” story is PURE GOLD from Roland Frasier.
Worth your 15 minutes to read the longest Facebook post I’ve ever seen– to identify and remove the things (especially people) that are holding you back.
I’ve held on to stuff that I shouldn’t have– because I cared about them too much, hoped they would improve, was afraid they would fail without me, and just as an ongoing bad habit…
And that has prevented me from taking on the amazing things with amazing people that are right in front of me.
I hope you can identify your crutch and leash, so you can stop doing the stuff you don’t want to do anymore.
The Crutch and the Leash What you hold onto often holds you back. The other day I was riding with some friends of…
