Toby Surber is the owner of Ad Astra Softwash, with over 7 years of experience in the industry. Toby’s journey began in retail and roofing sales. One day, he dove into YouTube searching for a side gig and discovered pressure washing and window cleaning. With his background in sales, he knew how to approach people […]
From Fighter to Founder: How Toby Surber Built Ad Astra Softwash Read More »
It’s not uncommon for agencies to encounter clients who aren’t fully satisfied with their services. Some clients will play what I call “the mystery game.” They’ll ask for a meeting without explaining the issue at hand, leaving the agency to guess what might be wrong. This approach only prolongs the problem and makes it harder
Proven Strategies for Agencies to Effectively Address Client Concerns Read More »
There’s nothing better than filming a client having fun or collaborating on a project; that lighthearted humor and teamwork are exactly what you want to highlight. This is especially important for young agency owners looking to build credibility, trust, and authentic connections through their videos. Let me share a few tips on how you can
Mastering On-Site Client Filming: Tips for Authentic, Engaging Videos Read More »
I’ve always had a passion for creating beautiful, functional spaces. Whether helping with home improvement projects or rearranging a room to give it a fresh look, I loved seeing how small changes could completely transform an environment. That passion grew into something bigger: EternaTurf Sarasota. With Eternaturf, I combine my love for design, innovation, and
How we are Transforming Sarasota with EternaTurf Read More »
While my father relied on word-of-mouth referrals for decades, I have taken a more modern approach. From regularly posting photos and videos of my work to maintaining a strong Google presence, I’m leveraging every tool. “95% of my business comes from Google,” I often tell people, underscoring the importance of a robust online profile. As
More Than Just a Pipe Dream: The Growth Story of Plumbing Pros LLC in Easton, PA Read More »
This morning, I told this incredibly talented video editor that he would fail trying to work on my content. Despite his vast experience in video editing and his deep knowledge of all the tools, he would still fail. Because what matters most is actually understanding the content. Imagine you are a Greek language instructor specializing
The Mindless Video Editor and SEO Expert are Irreversibly Doomed Read More »
The killer hack to get more clients and referrals is to ask your clients to describe what it’s like working with you. Especially when you hold a live event like Caleb Guilliams in Denver this February. At the end of each day, we went around the room, giving clients an opportunity to share their “aha
Client Feedback – The Killer Hack to Get More Clients Read More »
It is true that all businesses want growth, but those that are doing business for the sake of business do not have a long run. Trying to reach Justworks after 7 times in a row of ignored messages over the last 5 weeks. You guys cold-called me TWICE at 3 am, even after I told
JustWorks has a Justspamming Problem from Super Aggressive Salespeople Read More »
The lower your price, the lower quality of clients you attract. Since the less you charge, the more they expect. If a world-class surgeon you were seeing offered you a coupon code for 50% off if you bought surgery by Friday, what would you think? Albertsons might have your favorite cookies on sale, but if
Double your price and watch client satisfaction soar! Read More »
An employee just asked me for a 50% raise. I approved her request but with one caveat… That she focuses on creating at least 50% more value for clients, instead of only on how she can be paid more. Because what we earn as an employee or business owners is based more on the value
What are you doing to scale up the value you generate? Read More »