Find Your Niche
A Kardashian handing a can of Pepsi to a battalion of police officers, which somehow diffuses racial tensions. NatWest Bank’s Mr. Banker mansplaining to female customers. Budweiser today giving out rainbow beer glasses during Pride Week. Big, monolithic brands lack such purpose that their ham-fisted attempts to stand for a mission create more backlash. You […]
The amateur digital marketers focus on targeting, while the pros focus on content.
Amateurs focus on bidding and budgets, while pros focus on strategy– their #GCT alignment (goals, content, targeting). Amateurs like to constantly “turn the knobs” and touch their campaigns every day– which keeps resetting their ad rank. Amateurs create lots and lots of new ads and are posting content regularly in a “content calendar”, while pros have just […]
Heart surgery discount– 80% off through Monday at midnight!
Don’t miss out! Get your heart surgery cheaper than anyone else in town. Money-back guarantee! Why pay full price from the other guys? I’m so desperate for a new business that I’m hitting up every one I see– even homeless people, pitching my wares. Even if you don’t need heart surgery or didn’t ask me– […]
Please, stop paying other people to write your content.
Do you think Axl Rose can hire a replacement to sing for him on stage, yet fool the audience? I get hit up thousands of times by consultants who peddle their content creation services. Yes, I’m busy– and I’d outsource this in a heartbeat if it could actually work. If you believe in Daniel Wallock‘s LIGHTHOUSE […]
Ok, math wizards…
If I have 30,000 video views that generated 30,000 minutes viewed, what’s my average watch time? If you said one minute, you’re wrong. The answer is 20 seconds, as you can clearly see.
I am floored.
We shared the inspiring post of a well-known social media pro who writes for a well-known social media site. Today, the PR agency behind it asked us to stop sharing. Yet this is exactly what you want in PR– to get your stuff shared among thought leaders. And if they click on the shared post, […]
How to instantly recognize the experts from the amateurs
Know how to instantly tell an expert from an amateur? The expert spends 90% of their time practicing the fundamentals and only 10% of their time doing “pro” stuff. The amateur spends 90% of their time trying to do the “pro” stuff while ignoring the fundamentals. The amateur marketer chases tricks and hacks. The amateur […]
Too many cooks in the kitchen
What we’ve seen work well with other clients when there are approval bottlenecks is one of both of the following: * Auto-approval after 72 hours if the approver doesn’t respond. Then we don’t have to go back and forth or waste time chasing while being held up. * Batching up content/copy– send a folder once […]
I used to believe in posting once per day and here’s why I was wrong
Back in 2000, I wrote articles about why you should write one blog post a day. After all, the search engines favored sites with more content. If you had 50 blog posts after 50 days, that’s 50 potential topics you could rank on and drive links to. Most people didn’t have the discipline to write […]
Why paying for content is like paying for sex
They’re doing it for the money, not true love. The quality is never as good. You’re dealing with people you don’t really know or like. The best things in life are free. Are you looking for a long-term relationship or a moment of passion? Content marketing, inbound marketing, SEO, marketing automation, social media marketing, and […]