Dennis Yu

My hope in this video is to COMPLETELY reframe how you think about marketing.

advice, Digital Marketing, video /

That your VIDEO is your funnel, not that videos are part of your funnel. And how to stack relevancy via sequenced, interactive journeys that shorten your conversion path by 500%. If you can get your head around the pre-requisite understanding of how Quality/Relevance Score is calculated for search and social engines, the reward for you […]

My hope in this video is to COMPLETELY reframe how you think about marketing. Read More »

I bet you can’t guess what network this is from without peeking at the top of the image…

Digital Marketing, marketing, Strategy /

They structure campaign objectives into 3 stages of the funnel– Awareness, Consideration, and Conversion. And within these stages, they have objectives like awareness, lead generation, video views, and website visits. Facebook has the same ones, but it’s not Facebook. Google has the same ones, but it’s not Google. Twitter has the same ones, but it’s

I bet you can’t guess what network this is from without peeking at the top of the image… Read More »

Digital Marketing, Strategy, video /

This is how you shoot one-minute videos for professional sellers- real estate agents, mortgage brokers, insurance salesmen, attorneys, etc… We like to shoot outdoors, as opposed to the “prison lineup” of a white wall directly behind you with dim incandescent lighting. Shoot continuously with the subject being interviewed by a colleague, not looking at the

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Our average watch time on YouTube is nearly 5 minutes.

Leave a Comment / Digital Marketing, Strategy /

On Facebook, it’s 10 seconds– with 6 seconds being the average. Not apples-to-apples because:* Our YouTube channel is long-form content that is as long as 2 hours, but mostly 1 minute, 5 minutes, and 30 minutes.* We are boosting on Facebook, but not on YouTube.* Our 893 YouTube videos are mostly unlisted– so it’s internal

Our average watch time on YouTube is nearly 5 minutes. Read More »

10 second average watch time on a 12-second video is basically 100% because people skip the last second.

Leave a Comment / Digital Marketing, video /

Average watch time is the most important indicator of video success– more than view-through rate (reach to views), positive/negative feedback, engagement rate, or cost per view. A 30-second video view is worth more than a share, in my opinion. And a 10-second watch has a similar value to a like. If you don’t think FB

10 second average watch time on a 12-second video is basically 100% because people skip the last second. Read More »

I thought this guy was joking, but he’s actually serious.

Leave a Comment / Digital Marketing, facebook marketing and advertising /

He believes you should halt all mobile ads because of ad blockers, accidental clicks, difficulties in tracking, etc… Instead, put your dollars into TV ads and build your own app– if I had a dollar for every time a brand thought they should make their own app. He argues you should dump money into app

I thought this guy was joking, but he’s actually serious. Read More »

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